Spinach Ice Cream Is Now a Thing

A Brooklyn-based scoop shop has teamed up with Popeye’s people to launch a sailor-celebrating flavor.

We think of spinach as a super healthy food. Ice cream, an indulgence. So it’s hard to know what to think of the idea of spinach ice cream, which is now, yes, a thing.

The mind-bending mash-up has just been released as a collaboration between Brooklyn, NY-based Van Leeuwen Ice Cream and King Features Syndicate in honor New York City’s Fleet Week, when 2,600 sailors from the Marine Corps, Navy and Coast Guard wander the streets of the Big Apple, and the spinach-loving cartoon character Popeye, which (who?) is celebrating its (his?) 90th birthday.

Dubbed Popeye’s Fleet Treat, the limited-edition vegan ice cream flavor uses Van Leeuwen’s vegan ice cream – which includes raw cashew milk, coconut cream, raw organic coconut oil, cocoa butter and organic cane sugar – as a base and then infuses “the spirit of Popeye into the mix,” according to a press release, with a blend of “organic spinach, extra virgin olive oil” – no, not Olive Oyl! – “turmeric and sea salt.”

“The result is a sweet and savory summertime treat that packs a flavorful punch!” the release boasts.

Available only until June 2, Popeye’s Fleet Treat will be available at only three Van Leeuwen locations (South Street Seaport, SoHo and Hudson Yards). A single scoop is $5.75, a double is $7.75, and a triple is $9.75. And it’s all part of a year-long Popeye 90th Birthday Celebration, which includes merchandising and entertainment efforts as well.

What’s next on the Popeye ice cream front, yam flavored? “I yam what I yam and that’s all what I yam … “ and all. Or maybe a flavor inspired by Swee’Pea?

Related Links:

Next Up

Pitless Avocados Are Now a Thing

A British department store is selling a pitless avocado that can be eaten whole — no slicing needed!

Camouflage Ice Cream: Now You See It, Now You Don't

Atten-tion! Baskin-Robbins is offering a special camouflage ice cream, waffle cone and sundae to salute and support our troops this month.

Pickle Pizza? Yeah, That’s Now a Thing

Back off, pizza purists, it actually sounds pretty good.

Yogurt Liqueur Is Now an Actual Thing

You can enjoy your yogurt straight up or frozen, and now, you are cordially informed, you can enjoy it as a liqueur.

Really Expensive Smoked Water Is a Thing Now

A Welsh sea salt company is capturing international attention for its new fancy smoked water.

DIY Avocado Toast Kits Are a Thing Now

They're perfect for millennial snackers on the go.

Pumpkin Spice Chicken Wings Are Now a Thing

The PSL craze has reached new heights.

Chili-Pepper-Infused Maple Syrup Is Now a Thing

Spicy maple syrup aims to follow the sweet-hot path bravely forged by hot honey.