Dave Matthews Says His New Rosé Is Good All Day

You can drink it morning, noon or night — and save the rhinos, too.

Dave Matthews named his band after himself and his winery, The Dreaming Tree, after one of his songs, but he is giving his wife credit for the label’s new rose.

After his wife, Ashley Harper, suggested that Matthews’ Dreaming Tree Wines, launched in 2011, add a rosé to its lineup, he called his partner on the project, winemaker Sean McKenzie, and said, “Hey, my wife thinks it’s time to do a rosé!’“ the musician recently told People.

And so they did. The resulting 2018 dry California rosé, which is a reflection of Harper and Matthews’ taste, is “crisp,” “light” and “soft light pink in color with delicate floral and tropical aromas” and features “fresh, fruity flavors of watermelon, strawberry and nectarine,” according to the vineyard’s tasting notes. Pairing suggestions include “grilled chicken salad, bruschetta, asparagus salad, and mixed berry fruit tarts.”

Matthews is also clearly positioning the wine, priced at $15 a bottle, to take advantage of today’s Rosé All Day mindset.

"Our rosé is good for everybody earlier in the day, and just fine for anybody in the middle of the day, and most everybody can enjoy it in the evening,” he sayson Dreaming Tree’s website.

He took that idea one step further in an interview with People, saying, “It’s like a waking up wine, a get out of bed and drink wine.” Oh and also a mid-exercise wine. “It’s good for while you’re playing tennis — unless you’re a professional!” he quipped.

If you order a pack of three bottles ($45), it comes with a poster (while supplies last), and proceeds benefit the International Rhino Foundation. So I guess it’s also a while-you’re-saving-the-rhinos-around-the-world wine, too.

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