Ikea Swedish Meatballs, Delivered to Your Door?

The affordable-yet-stylish furniture giant is experimenting with food delivery in Paris with broader rollout possible.

162639608

162639608

This picture taken on February 25, 2013 shows meatballs at IKEA department store in Brno. Ikea pulls meatballs from 14 European countries after horsemeat was found in the product by Czech authorities.AFP PHOTO/ RADEK MICA (Photo credit should read RADEK MICA/AFP/Getty Images)

Photo by: AFP

AFP

Sometimes you just want a Swedish meatball in the comfort of your own home – without having to wind your way through a twisty-turny labyrinth past a well-lit landscape of inexpensive couches, bookshelves and kitchenware. It is perhaps with that in mind that Ikea has reportedly begun testing home food delivery.

It’s happening in France and Ikea’s food-service wing, which says it is the sixth largest restaurant chain in the world, may soon move to other European markets, including perhaps Spain, the Spanish publication El Confidencial reports.

And then? Will American fans of inexpensive dill-speckled Swedish Gravlax, with a mustardy dressing, a wilted salad and a lemon wedge on the side, also one day have the benefits of enjoying it without ever leaving the house? Who knows? But that possibility seems at least a bit more likely now. (Digits crossed!)

"We have launched a 'delivery' pilot in the center of Paris," Gerry Dufresne, one of the heads of Ikea Food Services, confirmed to El Confidencial, noting that food is already a big part of the Ikea experience.

Ikea’s Paris Downtown location, which opened in May, is piloting the new food-delivery program, with a menu that features a selection of salads as well as Swedish products including salmon, beet and cabbage dishes. The location’s food-delivery service is piggy-backing on its ecofriendly home-delivery program for small packages (via courier bicycles) and furniture (via electric vehicles).

Ikea’s in-store restaurants serve 680 million people a year around the world and its food division grew 8 percent globally in 2018, Dufresne told El Confidencial. Annually, the cafeterias sell more than 100 million cups of coffee – and countless meatballs with Lingonberry jam.

“Food is a very important part of the shopping experience," Dufresne said.

As if he had to tell us that.

Photo: GettyImages

Related Links:

Next Up

Why Ikea Is Changing Its Meatball-Dining Experience

Ikea is catering to customer tastes and upgrading its restaurant experience.

Sealed & Delivered: Recipes in a Jar

Surprise your friends this year with a homemade gift: a recipe-in-a-jar.

Your Ultimate Summer Party Menu, Delivered

Stick with this crowd-pleasing menu from The Kitchen for enjoyable seasonal entertaining.

Takeout Fake-Out: Your Restaurant Favorites, Delivered

Check out Food Network's favorite takeout-inspired recipes, each a healthy option ready to eat in fewer than 30 minutes.

You Can Now Get Food Delivered While Shopping

It will be served to you wherever you are — and on real china — while browsing the racks at Nordstrom in NYC.

Guy Gets Pizza Delivered to His Stalled Train

When we’re stuck somewhere in transit and getting increasingly hungry, most of are probably apt to just sit there feeling sorry for ourselves. Not this guy though.

Cinnabon Buns Will Now Be Delivered to Your Door

Thanks to a sweet, cinnamony partnership with Pizza Hut.

This Famous NYC Pizza Can Be Delivered to Your Door

Finally a way to skip the insanely long line (and the trip to the Big Apple!).

Chuck E. Cheese’s Pizza Can Now Be Delivered to Your Door

So you can indulge in the cheesy taste of childhood with no witnesses.