Looking for the Perfect Place to ‘Rosé All Day’?

The “Rosé All Day” directive (or perhaps it’s only a suggestion) is very clear about a timeframe — all day but less so about location. Where, precisely, are you to sip your blushing beverage from morning to night? At last, an answer: Rosé Mansion.

This year, the Rosé Mansion, an interactive “wine-tasting experience dedicated to the history and allure of the pink-hued, warm-weather favorite” that made its debut last summer with a sold-out run, is back and bigger than ever. Located near Penn Station on 32nd Street and calibrated for maximum millennial social-media shareability (so … much … pink), it will span 32,000 square feet of prime New York City real estate – more than double last year’s space – and feature 14 separate rooms in which rose fans can taste and learn about wine, from its origins 7,000 years ago to its rise in popularity today.

Among this year’s new offerings are a 1960s-themed Acid Test, a vintage Airline Lounge and Cleopatra’s Palace, which gives guests the Ancient Egypt royal treatment, inviting them to lounge on thrones and sip Brachetto wine apparently a Cleopatra favorite surrounded by spicy scents and fragrant oils, rich fabrics, art and artifacts.

A vineyard installation transports guests into the middle of a vineyard, with rows of grapevines all around them. “After walking through a mirror-lined maze, each guest picks up their own, personalized Govino wine glass for their tasting journey,” the Mansion promises.

In the Pursuit of Sweetness room, guests answer questions via a flowchart and then taste wine calibrated to “their own biological preferences for sweet or bitter flavors.”

The Celebration Room makes wine drinking a party with a colorful décor, firework imagery, glitter cannons, oversized furniture and a giant cake. (Rosé plus cake equals fun and festive for sure.)

In the Traditional Winery space, surrounded by giant wine barrels, infographics and dioramas detailing how rosé wine is produced, you can take a more sober approach to wine drinking and learning.

After touring the space, Mansion guests will enter “RoséLand,” which press materials describe as “part playground, part party space, where New York’s largest selection of Rosé wine meets the ultimate celebration destination.” You can buy wine by the bottle or glass, eat tacos and snacks, chill in a private cabana (which you can reserve ahead of time for an additional fee), swing on a chandelier swing and snap a photo of you enjoying it all in a photo booth.

There is also, of course, a gift shop, so you can take home something other than all your lubricated social media posts to remember your happy hours spend sipping wine and poking around a sprawling “Mansion.”

Tickets, which run $35 for Happy Hour (before 5 pm on weekdays) and $45 General Admission, are on sale here. They include the Rosé Mansion experience, eight wine tastings, a Rosé Mansion collectible pin, a Rosé Mansion wine glass by Govino and access to RoséLand.

The Rosé Mansion is open through August, so you can rosé all day … and all summer, too.

Photo credit: James Coletta and Rosé Mansion

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