Baby Shark Is About to Attack the Cereal Aisle So You Know What to Doo Doo Doo Doo

Good luck getting that song out of your head now!

Here are three things for you to know:

1. It’s Shark Week! (Just when you thought it was safe to turn on the TV …)

2. Your brain is about to get attacked by a song that will … not … leave … it. (No, not this song. And thrash and fight all you like; there is no escape.)

3. The trend in which companies launch new cereals based on random pop-culture entities has now officially jumped the shark. (All too literally.)

Kellogg’s is releasing a Baby Shark cereal, based on the viral preschool song about a Mommy, Daddy, Baby, Grandma and Grandpa Shark. (No one’s safe, doo doo doo doo doo doo -- certainly not anyone who has helped the song surpass 3 billion downloads on YouTube in the three years since it was posted there by the South Korean educational entertainment company Pingfong!)

The new limited-edition cereal, which features colorful, “berry fin-tastic” flavored rings (whatever that means) and marshmallows, will be available starting August 17. Initially – for the first 30 days of its release – it will be available exclusively at all Sam’s Club locations, where a two-pack box will be priced at $5.98. In late September, single packs of the cereal will be available in select Walmart stores.

You will probably now have that song lodged in your head for the rest of the summer. And for that … I am sorry – doo doo doo doo doo doo.

Photo courtesy of Kellogg's

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