Hey, ‘Beige Food Fans,’ This Company Has a Job for You

A U.K. vitamin maker is offering to pay three people with really bad diets more than $6,000 to eat their usual bland fare for a month (and take a daily multivitamin).



a family meal deal of fried chicken mashed potatoes and macaroni salad

Photo by: Jack Puccio ©Jack Puccio

Jack Puccio, Jack Puccio

You know that friend of yours who is completely (like, totally) uninterested in eating fruits and vegetables and has a diet that consists mostly of bland, beige foods? (Think: Carbs, carbs and more carbs … with the occasional bland bit of protein tossed in.) The perfect job awaits them across the pond.

A U.K. vitamin company called Feel, which claims to be “reinventing the multivitamin for the modern world,” is looking to hire three “‘beige’ food fans,” whom they will pay £5,000, or about $6,227 U.S., to continue to eat as they usually do over a 30-day period … while taking a multivitamin with 18 vitamins and minerals once a day.

The three bland-foodies chosen for the assignment will, for one blissful, well-paid month, merrily eat their usual “non-balanced diet” of foods like “white bread, chicken, eggs, pasta and rice,” while being monitored by a nutritionist and doctor, enlisted to ensure the participants are hitting basic calorie requirements, the company said.

The participants’ nutrient levels will be tested before and after completing their month-long bland-food assignment in order to ascertain the effect of the multivitamin.

“We want average members of the public to eat a version of the modern Western diet – under the watchful eye of a doctor and nutritionist, to see whether Feel is as good as we think it is, in the real world,” Feel cofounder Boris Hodakel told MetroUK.

Applicants have to be over the age of 18 and generally healthy and definitely not allergic to any of the ingredients in the multivitamin they will be taking as part of the job. And that beige-food eating is a non-negotiable.

“We do not endorse or want to encourage replacing a healthy diet with vitamin supplements, which is why only people who already eat a poor diet will be considered for the role,” Feel explained.

So, interested members of the public who meet Feel’s criteria, you can apply here. You could also maybe eat an apple or something sometime – I mean, would it kill you?

Photo: iStock

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