The Wrigley Company has made good on its promise to spice up the candy aisle. Its eagerly awaited "Sweet Heat" (aka spicy) Skittles, announced last spring, are now in stores and available to heat-seeking candy lovers across the country.

Featuring five "fruity flavors with a spicy kick" -- Sizzlin' Strawberry, Fiery Watermelon, Flamin' Orange, Lemon Spark and Blazin' Mango – the colorful, chewy bite-size bits "are like rainbows in winter. Sweet with a lovely surprise of heat," the company boasts on Instagram.

To mark the launch, Skittles sent spokesperson/NFL player Marshawn Lynch to a senior living center to share them with residents for a promotional video. 

Among their responses:

"Yup, it’s kicking."

"Oh-ho-ho-ho, hoo-hoo-hoo!"

 "It’s sweet, and then it sneaks up on you."

"The bite – I like it."

Racecar driver Kyle Busch also helped promote the new candies, driving a Skittles Sweet Heat-themed car in a recent NASCAR race.

And among the everyday folk on social media, the verdict has ranged from "an abomination" and "horrible" (oooh, feel the burn) to "So … Goooooood !!" and "amazing" with a lot of room in between for more measured adjectives like "odd," "interesting" and "not terrible."

Some like it hot; some, it seems, do not.