It's no secret that the food truck industry has hit its stride in recent years, as the culture of traveling cooking and eating can be seen from coast to coast. Beginning this fall on the all-new series Food Truck Face Off, budding food truck operators will have the chance to break into that mobile arena, but not before they prove their staying power with a winning business model that can withstand the fierce competition.

Each week beginning Thursday, October 2 at 8|7c, four new teams will gather to present their food truck ideas to a rotating panel of proficient judges, but ultimately only two will earn the right to face off against each other for the win. Host Jesse Palmer, a former NFL superstar and a broadcast sports journalist, will be on hand to challenge the top contenders to 48 hours of no-nonsense contests, and if these future entrepreneurs want to impress Jesse and the judges, they must endure a roster of tests designed to demonstrate their powerful business mindset and impressive customer service — not to mention wow-worthy food.

What's on the line? In addition to the praises of guest judges like restaurateurs Alpana Singh and Andrew Gruel, and TV personality Steak Shapiro, the winning team members each week will drive away with their own food truck, a coveted and big-value prize that could immediately launch their business.

Don't miss the series premiere of Food Truck Face Off on Thurs., Oct. 2 at 8|7c.