Are You Willing to Pay More for Healthy Food?

A recent study finds that Americans aren’t willing to put their money where their mouth is for healthier restaurant options. Are some foods worth the extra cash?

Footing the Bill

A study published in June finds that a large chunk of Americans aren’t willing to pay more for healthy foods at restaurants. The New York based marketing research firm that published the report found that approximately 70 percent of consumers over age 50 don’t expect to pay a higher price for more health-conscious menu items. The study also points out a decrease since 2007 in overall interest in seeking out healthier fare.

There seems to be a bit more hope for younger folks (ages 18 to 24) -- only 44 percent said they wouldn’t be willing to cough up more money.

Researchers recommend that restaurants increase efforts to offer healthy fare at comparable price points to other menu choices to keep customers coming back. My suggestion: restaurants could downsize large portions to help adjust costs.

Money-Saving Solutions

Eating healthy doesn't have to break the bank, use our money-saving tips when cooking at home or dining out.

Eat Out Less - Don’t rely on restaurants to be your source for healthy. Making your own meals is almost always the smarter choice.

Shop Around – When shopping for healthy foods, hit up a few different stores to find the best bargains. You don’t need to go to multiple places every week, but a few extra trips can lead to big savings.

Bulk Up – Produce, grains, spices, meat, seafood and other healthy items can come cheaper when bought in large quantities. See more tips for buying in bulk.

Cheap (Healthy) Eats - Put these 10 Foods Under $3 on your shopping list.

Go Local – There’s no doubt that fruits and vegetables are healthy parts of any diet. Buying seasonal produce from local sources is often the most affordable way to go.

Tell Us: Should healthier foods cost more? Are you willing to pay?

Dana Angelo White, MS, RD, ATC, is a registered dietitian, certified athletic trainer and owner of Dana White Nutrition, Inc., which specializes in culinary and sports nutrition. See Dana's full bio »

You Might Also Like:

Keep Reading

Next Up

More Tools For Healthy Cooking

Every kitchen should have a few essential cooking tools to prep healthy meals. Here are a few of our favorites.

More Help for Healthy Eating on a Budget

Last month, the Environmental Working Group (EWG) unveiled their newest consumer-friendly tool – the Good Food on a Tight Budget list.

9 More “Healthy” Foods To Skip

We’re saying “healthy” because there’s a lot more to making nutritious choices than meets the eye. Lots of foods present themselves as healthy when they’re anything but. On the other hand, eating too much of some good-for-you foods can get you into trouble too. We started off with an original list of 9 but there are plenty more foods to watch out for.

Pay-What-You-Want Restaurants: What They Are and How They Work

Check out a few facts about how pay-what-you-want restaurants function (and why, even if you can afford to pay full price, you may want to visit one).

10 More Healthy Foods Under $3

Our original top 10 healthy foods under $3 list was so popular, readers asked for more. You asked and we listened—here are 10 more healthy foods that won’t break the bank.

10 More Foods That Are Healthier Than You Think

Some folks quit their favorite foods to be healthy but there's good news: some of these foods, like cheese, pizza and chocolate, are healthier than you think.

Would You Pay $18 for a Cup of Coffee?

A new coffee spot in Brooklyn (where else?) is banking that some people will shell out a lot of beans for its premium brew.

More Parents Are Naming Their Babies After Healthy Foods

Are Kale, Kiwi and Clementine coming to eat Jackson and Sophia’s lunch?