Costco Is Selling Avocados That Last Twice As Long
This is not a drill, people!
Ralph Smith
We’ve all been there: You pick out a less-than-ripe avocado in the grocery store only to have it turn on you when you least expect it; ruining your avocado toast plans yet again. Thankfully, the good folks at California start-up Apeel Sciences are here to help you keep your #brunchgoals alive. This month, the company partnered with Del Rey Avocado and Eco Farms to debut a line of longer-lasting avocados at Costo locations and Harps Food Stores throughout the Midwest. It's basically Christmas for avocado lovers.
The experts at Apeel Sciences have invented an edible coating derived from plant materials like grape skins that they claim doubles the shelf life of the average avocado. "Made from the same materials found in every bite of fruit we eat, Apeel adds a little extra protection to the fruit’s skin so that it stays fresh and delicious longer, which lessens the likelihood of you having to throw your avocados away," Michelle Masek, head of marketing, told Forbes. The best part? These avocados don't cost any more than untreated ones.
If this seems too good to be true, Apeel Sciences’ celebrity backing might help convince you otherwise: Bill and Melinda Gates are investors. However, considering Bill doesn’t do a ton of grocery shopping, we’re pretty sure Melinda is handling this one.
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