Beyonce Is Bribing Fans to Try a Plant-Based Diet

To be honest, it might just work.

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Photo by: Kevin Winter/PW18/Getty

Kevin Winter/PW18/Getty

Beyoncé has famously loyal fans, and she’s banking on those followers taking a bit of inspiration from her, even if it requires a hefty dose of bribery.

On January 30, the megastar made a pretty exciting Instagram offer: She told her 123 million followers that they could win free tickets to her shows, as well as her husband Jay-Z’s shows for life if they click the link in her bio.

“What is your Greenprint? Click the link in my bio for a chance to win tickets to any JAY and/or my shows for life. #greenprintproject,” it reads.

Clicking on the link revealed an intriguing deal: A vegan challenge. The Instagram post linked to the Greenprint Project, a movement based on a new diet book by 22 Day Nutrition CEO Marco Borges, which (not so coincidentally) Beyoncé and Jay-Z wrote the introduction for.

“Having children has changed our lives more than anything else,” the couple wrote in the book’s introduction, according to People. “We used to think of health as a diet – some worked for us, some didn’t. Once we looked at health as the truth, instead of a diet, it became a mission for us to share that truth and lifestyle with as many people as possible.”

Of course the “truth” they refer to is a plant-based lifestyle. “We all have a responsibility to stand up for our health and the health of the planet. Let’s take this stand together. Let’s spread the truth. Let’s make this mission a movement. Let’s become ‘the Greenprint’,” they added.

The Greenprint Project is asking people to commit to eating plant-based meals as a way of being kinder to the environment, and that can mean everything from going completely vegan to making smaller changes (like Beyoncé) with options like "plant-based breakfast," "plant-based at work," "2 plant-based meals a day," “meatless Mondays," and "plant-based on weekdays."

Beyoncé announced last Spring that she was aiming for a more vegan lifestyle as she prepared to headline Coachella festival, which was in April 2018.

Clearly, not every fan who changes their lifestyle will win concert tickets. But those who make the pledge to eat vegan can enter to win the lifetime’s worth of concert tickets, and if you are living a healthy life, that can lead to a whole lot to concerts!

Of course, making a pledge does not GUARANTEE that someone is not downing bacon cheeseburgers when no one is looking. But we’d like to think no one would lie to Beyoncé, right?

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