The Blue Ox Tavern is stuck in the past and losing customers fast. Owners Ron and his son, Nathan, are on the ropes as what used to be a thriving sports bar with a tasty, unique menu is now a deserted watering hole with terrible, tired food. Consultant Kelley Jones is put to the test to revamp the menu and develop a strategy to help the Blue Ox step out of the shadows and back into the spotlight.