marshmallow crème (fluff)
A thick, fluffy, marshmallow-flavor mixture available in jars or plastic tubs in supermarkets. The original version was Marshmallow Fluff, started in 1920 by two young entrepreneurs H. Allen Durkee and Fred L. Mower. Over the years, Durkee-Mower, Inc. created a Fluff empire, complete with a popular weekly "Flufferettes" radio show and cookbook. Marshmallow crème (fluff) is used in fudge and other candies, as an ice-cream topping and cake filling and for the ever popular fluffernutter sandwich.