Trim the excess fat from the brisket and trim to a uniform thickness to ensure even cooking.

Sprinkle the Lotta Bull BBQ Red Dirt Championship BBQ Seasoning all over the meat, making sure to evenly coat the entire brisket, and gently rub into the meat. Cover with aluminum foil and let sit out on the counter for 1 hour to allow the seasoning to penetrate.

Preheat a grill or smoker to 300 degrees F.

Place the brisket on the grill or in the smoker, and cook over indirect heat until tender, 4 to 5 hours. Cover and let rest for 15 minutes before slicing and serving.

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Combine the salt, granulated sugar, garlic salt, smoked paprika, brown sugar, black pepper and cumin in a bowl and mix until well blended.