Ingredients
- 1/2 pound beef tenderloin, trimmed of fat and skin
For Spice Rub:
- 1/4 cup coffee beans, finely ground
- 1/4 cup brown sugar
- 2 tablespoons chili powder
- 2 tablespoons paprika
- 2 tablespoons ground sage
- 1 tablespoon onion powder
- 1 teaspoon cayenne
- Sage leaves, for garnish, optional
Directions
Fold over thin end of meat and tie with string every inch or so along the length of the tenderloin.
Preheat the oven to 450 degrees F.
Combine ingredients for the rub in a medium baking pan. Place meat inside pan and rub meat generously with the spice mixture. Let meat sit 15 minutes and repeat rub. Place meat on a rack in a roasting pan in preheated oven. Do not baste or cover meat.
Immediately turn oven down to 400 degrees F.
Roast until an instant-read thermometer stuck in the thickest portion of the meat registers 130 degrees F for rare to 145 degrees F for medium. Remove from oven and let meat rest for 10 minutes before slicing. Garnish with sage leaves,if desired.

















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By kikilovestocook
on May 16, 2011
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I would have rated this recipe with more stars if possible! This rub has made me (infamous since it first aired and I started using it in all kinds of dishes. The coffee rub is excellent on tenderloin and as a "secret ingredient" in all kinds of meat dishes. I have made batches of just the rub to keep on hand and have given this rub to friends and family. Put some in spaghetti, gravy, taco sauce, chili, or as an add-in to bring a little mystery zip to savory vegetable dishes. Gee, Sandra could do a show on the rub by itself!! Thanks Sandra, keep up the good work!
By lindsaytl_13142085
Houston, 39
on September 11, 2010
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We did this on the grill rather than baking it in the oven and it was incredible. Highly recommend the charcoal grill. Put it to the side and let it heat for about an hour.
We are trying the baking tonight so we'll see but when done on the grill, this recipe is absolutely incredible!!!
By im_a_svr_13125962
Marshfield, 89
on September 05, 2010
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I've seen the recipe done on TV and with the other reviews thought it would be wonderful-not the case. As others have said, very gritty and bitter. I rinsed the meat off and some of the coffee grounds had baked into the meat so we couldn't get rid of the taste. What a waste of a good piece of meat...
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