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I had a fabulous rub recipe but lost it. This is the closest I've come to it, but it's not quite right. I cut back on the chili powder, added some onion and garlic powder and, since we really like very spicy food, added about 3 tbs of very hot red pepper that I use to make Kim Chee. I think next time, I'll marinade the meat in some coffee beforehand. Still, the steaks were very good. I don't understand why if the recipe is wrong, someone from FN doesn't fix it. Doesn't someone from Flay's staff read these?

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This is a fantastic rub. Made the rub per the recipe listed and it is beyond reproach. Just tried it on some broiled sirloin and it has to be the best steak rub I have ever had. Anxious to try on some other meats. The delightful flavor lingers. Give it a try, you will not be disappointed!

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Yes the chili powder listed is WAY off. I got this recipe directly from Bobby's website.

2T Ancho chile powder
2 teaspoons each:
Spanish paprika
Ground corinander
Dry mustard
Ground dried oregano
Ground cumin
1 teaspoon each salt and pepper

Then add additional salt and pepper to taste just before grilling. Personally I like to also add granulated garlic to the rub. I am giving the recipe as written here 2 stars, however if made in the correct amounts I give it 5.