What’s more quintessentially summer-chill than kicking back in a swimming pool or on a placid lake on a full-body floatie with drinks and snacks close at hand? How about kicking back on one that looks like Colonel Sanders?

Yeah, that’s an option. KFC has launched a sweepstakes in which, in exchange for their email address (a sign-up to receive “Colonel’s Club emails”), participants get the chance to win a larger-than-life size Colonel Sanders blow-up pool floatie (see it in action here and here), complete with a beverage-sized cup holder at hand on one side and a chicken-bucket-sized cup holder on the other.

The giveaway, which the official rules note is open to U.S. residents 18 and over, kicked off at 12:01 a.m. on May 23 and runs until June 22 and entries are limited to one per person. Winners will be selected in a random drawing from all eligible entries “on or about” June 22 and notified on or before June 29. There will be 750 floaties, valued at $80 ea. (except of course priceless), given away in all.

“The best things in life are free. Like air, which you can use to fill this Colonel Sanders Floatie, which could also be yours for free,” notes the entry form. To those who don’t win, the company offers in advance its “free apology.”

Cute – as long as you don’t think of it as sitting on Colonel Sanders’ lap. Because that’s just weird.

Photo courtesy of KFC