BBQ Pulled Pork with Gravy

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3 pounds boneless pork shoulder, cut into large chunks

3 teaspoons kosher salt 

2 teaspoons freshly cracked black pepper 

2 teaspoons garlic powder 

1 teaspoon ground cumin 

1 teaspoon smoked paprika 

1 cup apple juice 

2 tablespoons unsalted butter 

2 tablespoons all-purpose flour 

Chopped fresh parsley, for serving 

Dinner rolls, for serving