Ben & Jerry's: Clash of the Cones

Six ice cream masters are hand-picked for the once-in-a-lifetime opportunity to become an honorary Ben & Jerry's Flavor Guru and create a flavor of their own for the iconic brand. In each round of the competition, the mission is to encapsulate a celebrity or pop culture icon in a new and innovative ice cream flavor, with inspiration and direction provided by the celebrities themselves! The ice cream makers concoct their creations in an ice cream lab built right on the Ben & Jerry's factory grounds, and then they take their flavors to the streets so the public can vote for their favorite. The ice cream master with the winning flavor earns immunity while one of the remaining competitors is eliminated and must bury their flavor in the infamous Ben & Jerry's Flavor Graveyard. The last ice cream maker standing not only walks away with $20,000 -- the exact amount Ben and Jerry hoped to make the first year they opened -- but they also have their flavor featured in a Ben & Jerry's Scoop Shop or event in their hometown.