When Are PSLs Coming Back to Starbucks This Year?
Pumpkin Spice Latte lovers want their favorite fall drink back ASAP.
Because it’s only July and summer is still in full swing, you might expect thirsty people to be focused on sipping cool, refreshing beverages by the backyard pool or at a picnic. But apparently a latte people are dying to know: When — oh, when — is Starbucks going to bring back its beloved autumnal Pumpkin Spice Latte this year?
Yes, it’s “When are PSLs coming back?” season already. And yes, like actual PSL season, it seems to come earlier every year.
Twitter is alive with yearning tributes and pleas from coffee fans declaring that they are “so craving,” in “need” of and “would be happier with” their first PSL of the season.
“Patiently waiting for Fall so that I can be a basic b and post a picture of my pumpkin spice latte,” shared one PSL lover.
“Given [how] awful 2020 has been so far, I think the only thing we can do to move on is roll out the PSL and force our way into fall... Yes, in July,” wrote another, adding, "@Starbucks #PumpkinSpiceLatte when?”
Yes, when? The autumn-drink-jonesing masses are out of their gourds with anticipation!
So far, Starbucks hasn’t disclosed the date it’s planning to bring back the PSL for 2020, 17 years after it made its original debut in 2003. We reached out to a spokesperson for the chain, but so far, no word. (We promise to update you as soon as we hear anything.)
Photo courtesy of Starbucks
What we do know is that last year — remember, 2019? — Starbucks started offering PSLs to its customers earlier than it ever had before: on August 27. The year before that — in 2018, it returned to menus on August 28, so it’s not like it was that much earlier, but still, people made a fuss.
We also know that, while the rumors about the earlier PSL return date began to circulate in mid-August last year, Starbucks didn’t officially confirm the date of PSL’s 16th return until August 20 — just one week beforehand — when it shared the news on Twitter. On August 26, literally the day before the drink returned, it shared details of its fall drink lineup.
So we may not learn much more until next month. Still, those who want to keep close tabs on the drink’s return, should keep an eye on the Starbucks News Twitter page or join Starbucks’ “private” autumn-obsessed Leaf Rakers Society Facebook group, where the company sometimes shares clues with people who live for PSLs.
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