Pumpkin Spice Latte, by the Numbers
And this year is a big one for PSL, as it is affectionately known. Starbucks’ signature seasonal beverage is turning 13. (HBD, PSL!)
In light of this auspicious autumnal occasion, The Washington Post pulled together a tribute, tracing pumpkin spice’s rise and reign.
More than 200 million: The number of PSLs Starbucks sold in the first decade following its 2003 launch.
100 million: Revenue in dollars Starbucks made from the sale of pumpkin spice lattes last fall alone, according to Forbes’ estimates.
114,000: Followers tracking the pumpkin spice latte’s official Twitter account, @TheRealPSL.
More than 70: The estimated number of pumpkin spice products on offer at Trader Joe’s this fall.
65: Number of pumpkin-spice-flavored foods on Eater’s list of foods “that have no business being pumpkin spiced,” including fig bars, Four Loko, kefir, cream cheese, caramel squares and chicken sausage.
72: Percent of PSL buyers who say they buy the specialty beverage only once per season, according to the global info firm The NPD Group.
20: Percent of pumpkin spice latte customers who buy them twice per season.
8: Percent of PSL customers — those hardcore loyalists — who indulge in the drink three or more times during the period of time Starbucks is offering them.
2: Number of limited-edition flavors Cheerios has introduced this year. One is strawberry and the other is — you guessed it — pumpkin spice, which Bloomberg reports General Mills is bringing out in hopes of bolstering its appeal after years of declining sales.