Spread the News: Nutella Has New Competition

 

Nutella has just opened its first permanent standalone cafe, bringing a spreadable chocolate-hazelnut haven to Chicago’s Michigan Avenue. (Check out the menu and the decor. Yum.) But even as it marks this milestone, the richly popular bread spread may want to watch its back — because Krispy Kreme may soon be breathing down it.

Krispy Kreme Doughnuts is launching its own brand of coffee-hazelnut spreads — sort of like Nutella, but more coffee-ish. Spotted at the 2017 Sweets and Snacks Expo — also in Chicago, apparently the land of sweet spreads — by blogger Junk Banter, who posted a photo of a Krispy Kreme Doughnuts Coffee Spread jar on Instagram, the line will feature flavors like Caramel Macchiato. (Last year, Krispy Kreme introduced a Nutella-dipped doughnut, so the company has clearly had spreadable hazelnut in its sights.)

The 13 oz. jar’s label boasts that the spread is “Made With 100% Premium Arabica Coffee” and clocks in at 190 calories, 4 grams of saturated fat, 20 milligrams of sodium and 20 grams of sugar per 2 tablespoon serving. No word on caffeine content, but Junk Banter says eating this stuff, set to make its debut at Walmart sometime this year, is like licking “coffee off a spoon.”

Sounds incredible. Just one question: What if you made a sandwich with Nutella on one side and Krispy Kreme Coffee Spread on the other? Mind … blown.

Photo courtesy of @junkbanter

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