Host Tyler Florence welcomes eight new teams of aspiring food truck owners to Santa Barbara, Calif., where they must first define their brands and create a signature dish for an afternoon of sales. Then, Tyler sends them to Venice, Calif., where the owners of L.A.'s top food truck will taste each team's signature dish. The seven surviving teams realize they're in the ride for their lives as they continue to battle it out for the grand prize of $50,000 and their very own food truck!
Tyler greets the teams in Tucson, Ariz., where they must come up with a creative marketing campaign. Later, they must put their twists on a local hot dog favorite, with the top sellers winning bonus cash. The next day, the teams must create and perform a catchy jingle at the Tucson Folk Music Festival.
This week, Tyler tests each team on their partnership skills in Austin, Texas. The teams are first paired up to sell together all weekend long, and are then sent for a Match.com event, feeding the hungriest singles in Austin. The next day, the teams must switch trucks and sell their partners' food. Then, the elimination comes down to a six dollar deficit.
Tyler meets the teams in Oklahoma City, where he tests their time management skills, penalizing the team who takes the longest to get their day started. The teams must also embrace local favorites, adding a steak dish to their menu on the first day, and then grinding 20 pounds of prime meat by hand to sell the local classic "fried onion burger" on the second. And only four teams will be left to push through the midway point of this competition.
When the final four teams hit the streets of St. Louis, Tyler is there to give them a challenge illustrating how a premium product is as good as money in bank. The next morning, Tyler gives them a truck stop challenge with the ultimate prize -- the winning team will see their week's till doubled. Emotions are high at elimination as only three teams will get to head southward on the next leg of the Great Food Truck Race.
The three remaining teams roll into Mobile, Ala., where Tyler challenges them to cook locally. After enduring sub-zero temperatures, one team walks away with nearly 100 pounds of fresh gulf shrimp free of charge from a local wholesaler. Once they hit the streets of Mobile, Tyler challenges them to add a brunch dish to their menu, and local chef Pete Bloeme is on hand to help Tyler determine the winner of the Truck Stop Cooking Challenge. One team is eliminated on the deck of the USS Alabama, leaving the final two teams primed for the grand finale.
Tyler lays down the final gauntlet, as the teams must revisit each of the six lessons learned throughout the race, on an epic Florida road trip. They finalize their menu in Tampa, create a radio spot on the beach, partner up in Naples, take airboats into the Everglades for fresh alligator and then battle head to head in a cooking challenge to double their till, all before arriving in Key West. The teams sell on Duvall Street before being called to the White Street Pier for the final tally announcement, where one team will be crowned the winner of the Great Food Truck Race, driving away with $50,000 and the keys to their very own food truck.