Smeg Launched Two Favorite Products in a New Cozy Color

The drip coffee maker and juicer are available at Williams Sonoma!

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February 17, 2022

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If scrolling through social media has made you eager to add retro appliances with softer, curvy features to your kitchen design, you’re in luck. Smeg, the iconic Italian appliance manufacturer known for their sleek designs, just launched a new colorway in two of their most-popular products. The acclaimed 10-cup drip coffee machine and citrus juicer will both be available exclusively at Williams Sonoma in navy for the first time ever, meaning their timeless designs will be compatible for more kitchens than ever before.

Smeg’s appliances have become a trendy kitchen mainstay over recent years, especially with the growing popularity of “curvy” appliances — but the aesthetic look does not mean a compromise on function. Their drip coffee maker makes up to ten cups of coffee, with two options for preferred coffee strength: Delicate, which is the default, and Intense. The auto-start feature lets you set a timer the night before and ensure your coffee is ready the next morning. And, if you like to enjoy your coffee all morning, this pot also has a warm plate that will keep your coffee warm and ready to drink for 60 minutes.

The electric citrus juicer has a built-in sensor that automatically starts juicing once pressure is applied to it, so you can quickly juice enough oranges for a full pitcher of juice, and the strainer makes separating pulp from the rind.

While coffee enthusiasts and kitchen decorators alike have long praised Smeg’s design, the brand has reached new levels of popularity on TikTok — so, if you have been waiting for a reason to finally get yourself a Smeg appliance, maybe their new colorway just might be the thing to convince you.

Smeg’s new Navy 10-Cup Drip Coffee Maker and Citrus Juicer are available exclusively at Williams Sonoma.

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