The Internet's Favorite Pottery Brand Just Launched A New Color

We're swooning over this perfect shade of pink.

Price and stock could change after publish date, and we may make money off these affiliate links. Learn more.
November 04, 2021

Related To:

We're always excited about anything from East Fork, but their new colorway has sent us head-over-heels. Rococo, the newest hue, launched today, inspired by "flushed cheeks in candlelight, filet mignon, bitten figs." It's an, "opulent, unapologetic pink" that's sure to add a cozy, colorful touch to your kitchen ... and a little extra warmth on cool winter days.

Even if you haven't heard of East Fork Pottery, you've probably seen pictures of their Internet-famous 'The Mug' on Instagram. And if you haven't, prepare to fall in love with the pottery brand, based in Asheville, North Carolina. East Fork uses locally sourced clay and hand-mixed glazes to create durable, beautiful and sustainable ceramic goods in a rainbow of colors — though right now, we're most intrigued by Rococo.

According to the company, 'Rococo' refers to an era of European art and music characterized by lightness, elegance, and ornamentation, as well as light, pastel colors. (Think: Sofia Coppola's 'Marie Antoinette.') After all ... no one really needs a pastel pink mug, but why wouldn't you want one?

$38
East Fork

East Forks' mug is iconic for a reason — the thick, chip-resistant ceramic can hold hot tea or cold coffee, and the handle is designed to feel like an extension of your own hand ... making for super-comfortable sipping. And, like all East Fork pottery, The Mug is dishwasher- and microwave-safe.

$214 $193
East Fork
10% Off

If you don't want to go full Rococo, opt for one of East Fork's bundles in the Neapolitan colorway. You'll get three bowls in different sizes, one each in Rococo, Morel and Panna Cotta. (These would be perfect for serving big-batch ice cream sundaes.... just saying.)

$316 $269
East Fork
15% Off

Or, commit to making this rosy pink hue part of your daily life with a complete set in Rococo. Here, you'll get one each of East Fork's Bitty bowl, ice cream bowl, soup bowl, popcorn bowl and mixing bowl.

Related Content:

Next Up

The Internet-Famous Always Pan Just Launched a Summer-Ready Color

Snag the vibrant yellow pan before it sells out!

Caraway Just Launched Their Bakeware in Two New Colors

The Instagram-famous line now comes in marigold and sage!

The Internet-Famous Always Pan Just Released Another New Color

Snag the earthy Terracotta before it sells out!

Smeg Launched Two Favorite Products in a New Cozy Color

The drip coffee maker and juicer are available at Williams Sonoma!

MacKenzie-Childs Just Launched a New Color Collection, and It's Perfect for Springtime

The Violet Check collection draws inspiration from the blooming flowers of the new season approaching.

Our Favorite Dutch Oven Comes in 3 Brand-New Colors

The new Coastal Sky collection from Lodge is currently 25% off, too!

The Popular Bedding Brand Parachute Just Launched a Tabletop Line

Elevate your kitchen with these stunning collections.

Le Creuset Just Launched a Bread Oven In 8 Beautiful Colors

It's designed to create bakery-quality bread every time!

What's New