After meeting with their mentors, the celebrities race through Fairway Market in Woodland Park, N.J., starting their next challenge. They have 2 1/2 hours to shop, prep, cook and package a food item that shows off their personality. Unlike other weeks, there will be an MVP chosen from each team. Chef Madison Cowan will be judging and making the final decision.
Rachael convinces Jake to make a salsa even though he would have preferred making something sweet. He's willing to defer to his mentor: "Even if this salsa isn't the best in the world, I'm going to act like it is," he says. But he won't give up on the idea of making it a sweet and savory peach salsa, an idea that Rachael does not like.
Herschel decides to make his Famous 34 All-in-One Grill Paint Sauce, which reflects his personality as a Renaissance man, but he has some issues doubling the recipe. "I'm a football player, not a mathematician," he says. Guy's on his case to hurry up so Tiffany stops by to check in on him.
Judy decides to make her grandma's Hungarian cookies, which is a risky move since the recipe calls for chilling the dough at least two hours, and Rachael is concerned. Luckily it only takes 12 minutes to bake, so Judy makes multiple small batches. The major downside is that the freezer and oven are on opposite ends of the market.
Judy finishes setting up her table of cookies. She managed to meet the requirement to create 30 packaged products and enough tasting samples for 50 guests. Now it's just a matter of selling and earning shoppers' tokens by which they vote. Judy worries, "I don't know anything about marketing – I'm a comedian," so she plans on cracking jokes.
Herschel's really pulling out all the stops; he's even handing out footballs. But he lets his insecurities take over when he worries whether people actually like the sauce or not: "Are they looking at me just saying, this is a big guy; I'm not going to tell him I don't like this sauce?"
The celebrities gather to hear the results and Madison starts by delivering his assessments of Team Rachael. Even though Penn's chocolate sauce got thick from sitting for too long, Madison loved the flavor and it earned Penn the most tokens. Penn gets the MVP title and $2,500 for his charity.
Madison loved Tiffany's sauce but was let down by Ice's brittle. To Herschel he says, "I don't want you to knock me out. I'm a bit hurt because your paint-on sauce is very similar to my own remoulade." But, he says, "without a doubt" Herschel is the MVP and Team Guy is safe from elimination.
Madison finds Jake's salsa his least favorite, saying it lacked any "wow factor." Rachael comes in for a hug and says, "Three times you were a winner to me. I think you're amazing." Even though he didn't win for his charity, he "stand[s] by the peach," says Jake. "I'm leaving with no regrets."