Vitamix Just Launched an Affordable (and Powerful!) Blender

It's half the price of most other models.

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June 02, 2021
By: Allison Russo

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Vitamix has been in the blending business for 100 years, and to celebrate, the brand released a commemorative blender that's small, sleek and affordable. In a press release, Vitamix Chief Commercial Officer Steve Laserson says they created the ONE, "So more people would have access to whole foods through Vitamix." The brand realized that not everyone needs their blender to have extra features, they just want something powerful for smoothies and sauces. According to Laserson, "The ONE produces Vitamix-quality results for these popular whole-food blends."

Along with smoothies and sauces, the ONE is perfect for blending dips, salad dressings and purees. Unlike other Vitamix blenders, this one isn't designed to grind grains, make nut butters or blend hot soups — so keep that in mind before you buy.

It also has a smaller, sleeker design than most professional blenders, so it won't take up too much space on your countertop. The ONE comes with a 32-ounce BPA-free container that's great for single or multiple servings and built-in handles make for easy transport.

Some customer reviews are already in — one calls it, "the best little blender," and shoppers are loving the ONE for making small batches of baby food, creamy shakes, homemade dressings and fruity sorbets. Reviews also praise the compact size of the ONE, noting it's perfect for RV travel and small spaces.

This blender launched last week and retails for $249.95, which is still an investment, but a much lower price point than most Vitamix models. Plus, it's backed by Vitamix's two-year warranty. If something goes wrong with your blender, their warranty covers all parts, performance, labor and two-way shipping.

In addition to Vitamix.com, you can shop the ONE at Amazon.

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