Krispy Kreme Is Bringing the World Doughnut-Infused Ice Cream
Not to mention doughnuts infused with doughnut-infused ice cream, plus doughnut-infused milkshakes, plus a chance to customize your doughnut to suit your taste.
There’s something charmingly retro about the Krispy Kreme vibe — the color scheme, the font — but now the company is positioning itself for the future. The doughnut chain has announced plans to redesign its shops for the first time in more than 10 years, offering customers a first look at what’s headed their way at a location in Concord, North Carolina.
At the Concord location, about 25 miles from Krispy Kreme’s Global Product and Innovation Center in Charlotte, and soon (in 2020) at 45 new shops across the country, doughnut fans will be able to customize doughnuts to their taste, choosing from five glazes, 10 toppings and five different flavors of “drizzle” — and taking them home in packs of three or six.
They can also enjoy Krispy Kreme’s new Original Glazed Doughnut-infused ice cream in two different ways: in hand-spun milkshakes that are topped with whipped cream and a miniature glazed doughnut and come in a variety of flavors (Vanilla Glazed, Double Chocolate, Salty Caramel, Classic Strawberry, and OREO Cookies & Kreme) or in “scoop sandwiches,” in which the ice cream is nestled between two halves of a sliced doughnut and then augmented with toppings and drizzles. The doughnut ice cream sandwiches come in a variety of flavors as well: Vanilla Sprinkled, Triple Chocolate, Cookies & Kreme, Vanilla Chip, Chocolatey Caramel Coconut and Vanilla Fruity Crunch.
In addition to the additional menu options, the new stores will include updated displays and interactive elements, an enhanced doughnut theater in which customers can watch the entire doughnut-making process, and customer-service features like online ordering and delivery. Existing Krispy Kreme locations will also be upgraded to reflect the chain’s new look and features.
“This new shop experience honors the heritage of Krispy Kreme while at the same time acknowledging and addressing the rising expectations of our customers,” Andy Skehan, president (North America) of Krispy Kreme, told the press. “From our time-tested process of producing the world’s most loved doughnuts to our new Original Glazed Doughnut-infused ice cream, we’re very excited for what the future holds.”
Doughnut aficionados are apparently excited, too — clamoring on social media for Krispy Kreme to open souped-up shops in locations as diverse as “Fort Oglethorpe, GA,” “Salem va,” “East Rutherford, NJ,” “the north side [of] chicago” and “south Broken Arrow Oklahoma!!!”
“Those ice cream sandwiches need to be brought everywhere!!” tweeted one hungry customer.
Note to Krispy Kreme: The novelty-seeking doughnut fans are getting restless.
Photo courtesy of Krispy Kreme