Cover potatoes in a pot with cold water and salt the water. Set over high heat and bring up to a boil. Lower and simmer gently for 15-20 minutes until tender. Drain potatoes through a colander and return them to pot. The heat from the pot will dry out any residual water on the potatoes. With a hand-held electric mixer, start to beat potatoes. Add butter, cream and cheese and continue beating until pretty smooth. Season to taste with salt and pepper. Garnish with fresh chopped chives if desired.