Hometown Hungers: Wisconsin Frozen Custard

In Wisconsin, I scream, you scream, we all scream for … frozen custard. Creamy, dense and rich, this signature dessert of the Dairy State is always in demand.
Frozen Custard

538704323

Photo by: Zakharova_Natalia/istock ©Zakharova_Natalia

Zakharova_Natalia/istock, Zakharova_Natalia

Leave it to Wisconsin, a state with more than 1 million dairy cows, to take its frozen desserts seriously. Wisconsin custard, which is silkier and denser than ice cream, lures thousands of fans anytime the weather warms.

“The addition of egg yolks to frozen custard is what makes it unique,” says Cary Frye, vice president, regulatory and scientific affairs for the International Ice Cream Association. “Legally, frozen custard must contain at least 1.4 percent egg yolk by weight, but some contain more, along with the minimum of 10 percent milkfat. The egg yolks act as a natural emulsifier, imparting a creamier, rich texture.”

Nowhere is this satiny treat more prevalent than in Wisconsin, which has been called the unofficial custard capital of the world. Milwaukee alone reportedly boasts the highest concentration of frozen custard shops on the planet, despite the fact that New York was the city where the dessert was first sold commercially in the United States, back in 1919.

Flavor options were once strictly limited to classic vanilla and chocolate, but Kopp’s shook up Wisconsin’s frozen custard scene in 1960 by boldly introducing a “flavor of the day” concept that soon took off around the state. These days, devotees can stick with the old standbys or sink their spoon into one of the newfangled flavors dreamed up at dozens of different frozen-custard operations around the state ( Leon’s actually offers butter pecan on a daily basis, in addition to a special flavor of the day). The demand is such that even seasonal stands stay open well into the autumn, with devotees lining up to indulge in the state tradition.

For those who want a taste of the Dairy State without trekking to Wisconsin, check out Food Network's gallery of more than 10 top spots serving classic takes on frozen custard from coast to coast.

Next Up

9 Need-To-Know Indigenous Restaurants in the U.S.

Get to know some of the most inspiring restaurants across the nation, showcasing Native cuisine and local, historic flavor.

20 Historic Black-Owned Restaurants You Need to Eat At

Many of these spots have held a place in Black and American history for decades — and each serves food like you can't get anywhere else.

9 of the Best Bakeries to Buy Mooncake Around the U.S.

Pick up traditional and creative spins on the indulgent Mid-Autumn Festival treat.

Everything You Need to Know About Attending Drag Brunch

Plus, do's and don’ts from the ultimate queens.

Hometown Hungers: Montreal Poutine

Cozy up with Canada’s comfort-food staple: a gravy-soaked plate of salty fries and springy cheese curds.

Hometown Hungers: Minneapolis Juicy Lucy

This signature dish ups the cheesy, meaty ante of a traditional cheeseburger by turning it inside out.

Hometown Hungers: Kentucky Hot Brown

This signature sandwich of the Bluegrass State comes heaped with hot turkey and drenched in a sumptuous Mornay sauce.

Hometown Hungers: San Francisco Cioppino

Dive into a steaming bowl of San Francisco’s signature stew. This comforting dish brings together a luscious tomato base with a variety of succulent seafood.

Hometown Hungers: Hawaii Loco Moco

In addition to the wondrous sunshine and hypnotic waves, Hawaii is also swimming in loco moco — a comfort food dish created right here on the Big Island.