7 Rainbow Products You’ll Want to Try This Month
In celebration of Pride, we’ve rounded up the best rainbow products companies are offering.
In celebration of Pride this year, more brands than ever are partnering with organizations including GLAAD, the Ali Forney Center and LGBTQ Connection with a mission of celebrating love and diversity. Through special branding or limited-edition products (typically donning a symbolic rainbow pattern inspired by the Pride flag), these brands are promising both flat donations as well as portions of their proceeds to organizations that work tirelessly to provide diverse and inclusive communities across the country. We’ve rounded up a few you can find online as well as organizations with products sold in stores, so you can show your support this month, too.
BUY IT: Kind Snacks, $17.88
For the first time, KIND is changing their iconic packaging to feature a new rainbow-colored design in honor of Pride. The new packaging will be featured on the Dark Chocolate Nut & Sea Salt bar with 100% of the proceeds going toward the Ali Forney Center, which assists and protects homeless LGBTQIA+ youth across the country. This bar comes as a result of the KIND Snack & Give Back Project, which KIND hopes will, “direct more compassion to deserving groups and, in the process, elevate values like kindness and empathy,” according to a press release. This new bar will be available at Pride marches throughout the country while supplies last.
BUY IT: Jeni’s, $48
This June, be sure to grab a scoop of Dream Puff, a combination of vanilla custard ice cream swirled with pastry flakes and a ribbon of strawberry sauce, at your local Jeni’s Splendid Ice Creams in celebration of Pride. Ru Paul’s Drag Race season 11 contestant and fan favorite, Nina West, created this combo along with her very own Nina West Pride Collection, which includes Gooey Butter Cake, Sweet Cream Biscuits & Peach Jam, Blackout Chocolate Cake and dairy-free Cold Brew with Coconut Cream. All proceeds from the collection will be donated to The Nina West Foundation, which supports LGBTQ+ causes.
If you can’t get enough of the snackable, adorably bite-sized cupcakes from Baked By Melissa, wait until you see the new rainbow packs in honor of Pride month. For the fourth year in a row, Baked By Melissa will be donating 10% of net proceeds from its Pride Collection to the LGBTQ Community Center in NYC as part of the brand’s mission of, “equality, inclusion and anything that leads to an individual's happiness.”
BUY IT: Tank Garage Winery, $36
Along with artist Hizze Fletcher, who created a powerful queercore label for the brand, Tank Garage Winery has launched a “Love & Pride” wine in support of the LGBTQ+ community. At least $7,500 of the proceeds will go toward LGBTQ Connection. The company’s goal is to raise $20,000 this year.
BUY IT: Amazon, $10.44 (reg. $10.99)
In need of a refreshing drink this month? Bubly has a variety of flavors including cherry, orange, mango, lime and blackberry in a new pack just in time for Pride. With the purchase of Bubly’s All for Love Pride Pack, you will be supporting the Stonewall Community Foundation, which positively impacts the lives of LGTBQ people through grants, scholarships and leadership programs.
BUY IT: Sugarfina, $7.50
This month, when you buy Rainbow Bears, Sour Rainbows and Chocolate Confetti from Sugarfina online or in stores, 100% of the proceeds will go toward GLAAD in celebration of the LGBTQ+ community. If that’s not justification enough to cure that sweet tooth, we don’t know what is.
In addition to the “Love Wins” bottles — a campaign which donates $1 to the Human Rights Campaign for each bottle sold — Smirnoff is also launching the “Welcome” bottles this year, meant to welcome the LGBTQIA+ community to New York for Pride. In place of the traditional logo, these bottles will say "Welcome" in different languages. While not available for purchase, you can find these bottles at Smirnoff’s Pride events.