13 New Scary Good Halloween Candies You Should Try This Year

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Updated on October 17, 2023

REESE'S Milk Chocolate Skulls

Photo by: Photo courtesy of Reese's

Photo courtesy of Reese's

Boo! It’s October. Scary how quickly the month creeped up on us! But now that it’s here, it’s time to start thinking about Halloween costumes and candy: What will you put in your party bowl or hand out to trick-or-treaters this year? The tried-and-trues are always good bets — and we all have our favorites. But it’s also fun to mix it up and try something different. Here are 13 (a suitably scary number) exciting new candy options arriving just in time for the season of ghosts, goblins and gobbling treats:


Candy corn is a Halloween staple. This year, Brach’s is introducing a new version, Fall Festival Candy Corn, which includes six new flavors inspired by “classic fall moments:” Kettle Corn, Caramel Apple, Cotton Candy, Lemonade Shake-Up, Strawberry Funnel Cake and Lemon-Lime Snowcone. “From festivals to state fairs, it's a perfect treat to bring along to your family's beloved seasonal activities,” the brand boasts.


This all-new twist on a classic candy features a “milk chocolate center surrounded by a toasted marshmallow and vanilla-flavored white chocolate layer, covered in white, black and orange colored candy shells” and promises to “transport you to a cozy campsite under a starry autumn sky.” The fall-flavored treats are suitable for Halloween candy dishes and dessert decor — and snacking under the stars on a brisk evening.


Some trick-or-treaters are into chocolate; others are into gummies. For the first time, Hershey’s and Haribo have teamed up on a classic assortment that will please everyone. The 60-count packs come in 25.8-ounce bags and feature Reese’s Peanut Butter Cups and Pieces, Hershey’s bars, Kit Kat bars, Twizzlers and Jolly Ranchers as well as, for the first time, Haribo Goldbears. They are available nationwide for a limited time only.

Jelly Belly

The flavor-magic-makers at Jelly Belly are launching new Harry Potter Butterbeer Jelly Beans, which the brand says is “the first time the iconic Wizarding World drink is available in jelly bean form,” in one-ounce bags sized for trick-or-treaters. It’s also offering other seasonal Halloween treats, such as its BeanBoozled Trick or Treat Edition and Monster Mash jelly beans.


These collectible (if you can keep yourself from gobbling them right up) limited-edition Hershey’s Milk Chocolate bars feature 12 different Harry Potter-inspired package designs, with images including the Hogwarts Express, Hedwig the Owl and Ron Weasley’s flying car. The chocolate bars themselves are also imprinted with magic-evoking images: wands, brooms, eyeglasses and the like. Hershey’s says the collection of 1.55-ounce bars (available individually or in six-packs for a limited time only, nationwide) is “rarer than the Sorcerer's Stone.”


These limited-edition Harry Potter-themed Hershey’s Kisses come wrapped in 21 different Sorting House foils, boasting quotes from the beloved series. Do you identify with Gryffindor, Hufflepuff, Ravenclaw or Slytherin? Enjoy your chocolate — available in a 9.5-ounce bag for a limited time, nationwide — and let the sorting begin.


Here’s a delightfully odd new addition to the Halloween candy mix: Kraft Heinz has teamed up with Frankford Candy to release — for the first time — fruit-flavored gummy candy versions of Kraft Mac & Cheese, Oscar Mayer and Claussen Pickles. The Kraft Heinz Variety Pack, hitting stores just in time for Halloween, features an assortment of trick-or-treater-friendly individually wrapped Kraft Mac & Cheese noodles, Oscar Mayer hot dogs and Claussen pickles gummy candies in a 40-count bag. They’re available for $7.99 at retailers nationwide, including Walgreens, Target, Meijer, Big Lots and SuperValu, as well as on the Frankford website. A 30-count version will be sold in the Halloween candy section of Family Dollar and Dollar General. The brands are also releasing individual noodle gummy candies in the instantly recognizable Kraft Mac & Cheese blue box, which will be available year-round at Walmart, Five Below, Amazon, and the Frankford website for $4.


A “scientist” at M&M’s has created the “perfect combination of M&M'S Peanut Milk Chocolate Candy, M&M’S Peanut Butter Milk Chocolate Candy and M&M’S Milk Chocolate Candy, each covered in a blend of seasonal Halloween colors,” according to the brand. Cue the echo-y mad-scientist laugh. It’s the first time these flavors have all been combined in a single bag.


What could be better than Reese’s Peanut Butter Cups to grace your candy bowl this year? How about Reese’s Peanut Butter Cups in the shape of skeletons. “These molded, seasonally wrapped shapes bring a fun flair to candy bowls,” the brand says. The new candy is available in a 9.10-ounce bag for a limited time only, nationwide. We feel in our bones they’re going to be a holiday hit.


Not officially for Halloween, but arriving just in time for the holiday, this permanent addition to the Skittles lineup offers an innovation more little than big: Skittles Littles. They’re the same fruit-flavored rainbow-colored candies their fans know and love, but “now in a tiny and more poppable form” that makes them “even easier to enjoy … on-the-go,” according to the brand. The new candies are now rolling out and will be available in two sizes: a 1.9-ounce resealable tube and a 7.2-ounce Grab N Go pouch.


Snickers Ghoulish Green Fun Size Halloween Chocolate Bars — available in single-serve size for the first time — feature the usual Snickers bar combo of roasted peanuts, nougat, caramel and milk chocolate — and a ghoulish green color that is perfect for Halloween snacking, baking and dispersing to trick-or-treaters.


What’s more fall-evocative than the taste of crisp apples? (OK, aside from pumpkin spice.) The Sour Patch Kids brand is releasing a new limited-edition seasonal take on its candy featuring three “sour-then-sweet apple-inspired flavors:” Cranberry Apple, Apple Cider and Caramel Apple. The soft and chewy, tart and tangy candy is available nationwide at major retailers in a 10-ounce pouch now through October.


Available in single-serve size for the first time, Twix Ghoulish Green Fun Size Halloween Candy Bars promise to provide “all the spooky Halloween colors without compromising on classic flavors” of your beloved Twix bar. They feature milk chocolate and caramel and a crisp cookie center, only this time that cookie center is a “Ghoulish Green” hue — adding an eerie trick to a tried-and-true treat.

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