Instacart Launches Preference Picker for Perfect Summer Peaches
You may not be able to say it three times fast, but Instacart’s Preference Picker promises perfect summer peaches this season.
Nothing beats perfectly ripe summer produce on a hot day. And thanks to Instacart, you can enjoy the best fruit all season long without having to stand in a grocery store analyzing every option. Their Preference Picker for peaches (and other produce) just went live across most retailers on the marketplace—right in time for peak stone fruit season. It allows you to add peaches and other stone fruits to your cart with the option of choosing not ripe, almost ripe or ripe, ensuring you can eat or cook with them exactly when they’re best for you.
You’ll be able to use the Preference Picker on all sorts of delicious fruits and stock up on grilling or party essentials for the weekend, too. If you’re not familiar with Instacart, the convenient app offers same-day grocery delivery and pickup, utilizing personal shoppers connected to more than 1,400 retail partners.
And if you’re not sure how important peaches are during the summer, consider this: During the week of Aug. 12, a whopping five types of stone fruit "reach their peak purchase moment of the year. That includes pluots, donut peaches and white nectarines, in addition to peaches and plums. According to an online poll conducted by Instacart, 35% of Americans say a perfectly ripe peach beats any other summer dessert. Take that, half-melted Rocket Pop.
Peaches can be used in all sorts of delicious ways this summer. Grill them and pair with vanilla ice cream or even burrata and basil. Muddle them into a cocktail. Turn a bunch into a decadent cobbler. Or simply eat them as is, right on your front porch. You can’t go wrong when you’re enjoying the best of the season’s bounty.
With Instacart’s new Preference Picker for peaches, you can enjoy the ripest, freshest fruit of the summer—it’s one of the simple pleasures of the hottest months of the year.
