Kraft Mac & Cheese Is Going Candy Pink for Valentine’s Day

There’s no rule that all romantic treats need to be made of chocolate.

January 27, 2021

Photo by: Photo courtesy of Kraft

Photo courtesy of Kraft

Valentine’s Day may inspire a whole lot of sweet treats, but there’s no rule that romance has to be limited to traditional candy and dessert. What about, for example, taking a Valentine’s spin on a savory, comfort food classic?

Beginning January 27, Kraft Mac & Cheese is launching a limited-edition Candy Kraft Mac & Cheese in honor of February 14th. This Candy Kraft Mac & Cheese is a mix of the classic cheesy convenience food everyone knows, but the box will include a candy flavor packet that will turn the mac pink.

Unfortunately, this won’t be a box of macaroni and cheese that can be bought in stores, or that one can stock up their pantry with. Those craving a taste of some candy mac will have to enter to win a kit that includes one box of Kraft Macaroni and Cheese, and one candy packet, all delivered by February 14, so they can deliciously celebrate Valentine’s Day. There will ultimately be 1,000 winners of this mac, which promises to be pink and sweet. And cheesy, of course. But isn’t Valentine’s Day supposed to be kind of cheesy?

This isn’t the first time that Kraft has had some fun with their classic recipe. In fall of 2020, they launched a limited-edition Pumpkin Spice version as well!

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