Supreme Unveils Custom-Shaped Kraft Mac & Cheese
Are these poised to be some of the most expensive blue boxes ever?
Supreme
Comfort-food-loving streetwear fans may want to pay special attention to Supreme’s forthcoming Spring/Summer 2022 collection. The New York City-based brand’s newly unveiled collection preview includes Supreme-branded Kraft Macaroni & Cheese.
It also includes a Lodge 10” cast iron skillet with the Supreme logo embossed on the bottom and a rather fetching Supreme-branded set of “durable, scratch-resistant porcelain” espresso cups and saucers. And hey, maybe you can enjoy them all in the conveniently compact, retro-sleek kitchen of a full-size Supreme-branded Airstream Trailer.
Whoa.
Yes, Supreme’s forthcoming seasonal collection, which officially drops Thursday, February 17, also includes shirts, hats, jackets, pants and the like, in addition to those drool-worthy co-branded “accessories.”
So … about that Supreme/Kraft Mac & Cheese: A product image previewed on Supreme’s website shows a classic blue, 5.5-ounce box of Kraft Macaroni & Cheese Dinner with the words “Supreme Limited Edition Shapes” written in small, capital, cheese-gold letters toward the top. On the box, Kraft Macaroni & Cheese’s cartoon orange-T-rex mascot, Cheesasarus Rex, appears sporting a Supreme-branded white T-shirt.
The collab goes outside of the box, too. “Kraft Macaroni & Cheese and Supreme collaborated to create a custom shape made exclusively for Supreme,” a Kraft brand representative confirmed. “The shape is pasta that spells out Supreme and beloved Kraft Macaroni & Cheese icon, Cheesasarus Rex, is featured within the design.”
The co-branded boxed mac will be sold by the box exclusively in Supreme stores and via the Supreme website, with availability anticipated in the spring.
The spokesperson noted that, like all Kraft Macaroni & Cheese, the custom-shaped Supreme-branded Macaroni & Cheese is made without artificial flavors, preservatives or dyes.
In other words, they presumably taste like regular Kraft Mac & Cheese … except way cooler.
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