Dunkin’ Names Drink After Charli D’Amelio, TikTok’s Most-Followed Star
The sweet cold brew is the dancer's go-to drink.
Rachel Murray/Photo courtesy of Dunkin'
You may never be able to dance like Charli D’Amelio, but Dunkin’ is now making it easier to drink coffee like her. The doughnut chain has announced that it has teamed up with the reigning ruler of TikTok, whose trademark moves have helped her amass 85.8 million followers, to put her favorite coffee order on its menu — making it available nationwide at restaurants and for ordering ahead via the Dunkin’ App.
“The Charli,” as the new limited-time-only menu item will be called, is Dunkin’ Cold Brew with whole milk and three pumps of caramel swirl.
Rachel Murray/Photo courtesy of Dunkin'
To the legions of Charli-watchers, the collaboration may have seemed inevitable. The fresh-faced 16-year-old star has often appeared in her hugely popular TikTok dance videos sipping a Dunkin’ iced beverage.
“Now, Charli and Dunkin’ are taking their long-brewing mutual crush to the next level, making their relationship official and delivering the duet her fans have been asking for,” Dunkin’ said in a news release.
In connection with the release of “The Charli,” Dunkin’ and D’Amelio are also teaming up on a contest, launching today, September 9, that gives fans a chance to meet the TikTok star, albeit virtually. To enter The Charli x Dunkin’ contest, fans can post a photo on Instagram “recreating an iconic Charli x Dunkin’ moment” and tagging the posts with #CharliXDunkinContest. Five winners will be chosen to connect virtually with D’Amico — on National Dance Day, September 19 — and to get advice from her on how to make their own videos more engaging in hopes of getting them to go viral.
The Connecticut-raised dancer is also taking over Dunkin’s social media channels for the month of September, offering customized filters, stickers and content. Plus, the doughnut chain is inviting fans to show off their Charli-esque moves on TikTok, set to the beat of a new original song inspired by “The Charli.”
“Everyone knows that Charli runs on Dunkin’, and now Dunkin’ runs on Charli,” Drayton Martin, Dunkin’s vice president of brand stewardship, said in the news release. “This is the partnership fans have been rooting for since Charli first danced onto TikTok with her Dunkin’ Cold Brew in hand. Charli is one of our biggest fans and the feeling is mutual. We’re thrilled to finally make it official and make it easy for people to run on Dunkin’ just like Charli.”
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