Dunkin’ Launches Cup Sleeve… With a Built-In PopSockets PopGrip

Never drop your coffee again.

August 17, 2020

Photo by: Photo courtesy of Dunkin'

Photo courtesy of Dunkin'

Here’s a thing we never knew we needed, but suddenly wouldn’t mind having: a reusable, temperature-preserving sleeve for our takeout coffee cups that has a pop-out knob that helps you grip it without slippage.

Dunkin’ has teamed up with PopSockets, which makes collapsible buttons that function as grips and stands on smartphones and tablets, to drop a limited-edition, coffee- and doughnut-themed set of PopThirst cup sleeves — and the best part is that a portion of sales will go to health and hunger relief for kids in underserved communities.

The co-branded PopThirst sleeves come in two different designs: a hot-pink one with a PopTop (i.e. the collapsible knob) made to look like a strawberry frosted doughnut and the other one with Dunkin’s trademark pink and orange logo with an iced-coffee PopTop.

The sleeves, which are made of a non-slip material designed to help you maintain your mid-sip grip (no one likes a slippery coffee cup), can fit handily into your pocket or purse when you’re not using them and will retail, while supplies last, for $20 each, via PopSockets' website.

Half of all proceeds from sales of the sleeves, which are being offered as part of PopSockets’ ‘Poptivism’ charitable program, will be donated to the Dunkin’ Joy in Childhood Foundation, which works with food banks, children’s hospitals and nonprofit organizations to help kids who are struggling with hunger or illness.

“This joint effort is sure to make many Dunkin’ and PopSockets fans happy while helping to support the Dunkin’ Joy in Childhood Foundation’s mission of providing the simple joys of childhood to kids battling hunger or illness,” Kari McHugh, executive director of the Dunkin’ Joy in Childhood Foundation, said in a news release. “This ‘Poptivism’ program will make a big impact to help bring joy to kids who need it the most.”

Whimsical and maybe a little funky, these grip-enhancing coffee sleeves sound like a win-win.

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