Cheetos’ New Mac ’N Cheese Is Exactly What We Need Right Now
It’s all about comfort, convenience and cravings.
Our dedication to convenient comfort foods and beloved snacks is pretty intense these days — and we know we’re not the only ones. The brand geniuses at Cheetos apparently know it too because they just announced the launch of a new product that seems particularly well suited to our times: Cheetos Mac ’n Cheese.
Yeah, they’ve got their cheese-dusted fingers right on our cultural culinary pulse.
The snack-branded corkscrew-pasta macaroni and cheese will be available in both a box and cup in three different varieties — Bold & Cheesy, Flamin' Hot and Cheesy Jalapeno — that the brand boasts will deliver “the same bold and intense flavor experience of regular Cheetos.” All three flavors will be available, priced at 98 cents, online and at Walmart stores nationwide starting August 8, with a national rollout to other retailers scheduled for 2021.
The new product seems like a no-brainer (really, how has it not existed until now?) is a reflection of and a response to Cheetos fans’ “incredible culinary creativity” in incorporating Cheetos as an ingredient in their own recipes, Rachel Ferdinando, SVP, CMO Frito-Lay North America, said in a press release.
“Cheetos Mac 'n Cheese borrows that culinary inspiration to provide a mischievous mashup of an ordinary fan favorite,” Ferdinando said. “We’re putting our orange-dusted fingerprints on an at-home staple at a time when home mealtime occasions are on the rise.”
The new product “leverages the strength of our brands to hack into a household staple and take it to the next level with unique flavor experiences only Cheetos can provide,” added Kristin Kroepfl, VP, CMO Quaker Foods North America.
Cheetos fans are definitely up to try the new product, judging from the response online.
One person called the idea of Cheetos-flavored macaroni and cheese “revolutionary.”
“omg omg omg,” gushed another.
Others are already thinking up ways to customize by, for instance, adding crushed-up Cheetos on top of the mac and cheese. Talk about revolutionary.