HipDot Launches a Cup Noodles-Inspired Makeup Collection

Now you can wear your love of ramen on your lips, cheeks and eyelids.

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May 09, 2022

Photo by: Photo courtesy of HipDot

Photo courtesy of HipDot

Cup Noodles may be an after-school, dorm-room and saving-for-something-budget-lunch staple. (Not to mention the concept behind a whole museum in Japan!) It is also now the inspiration for a makeup collection.

The L.A.-based makeup company HipDot has teamed up with Nissin, the company behind Cup Noodles, to release a limited-edition line of makeup with a color palette inspired by the classic instant ramen brand.

Photo by: Photo courtesy of HipDot

Photo courtesy of HipDot

The HipDot x Cup Noodles collection includes a $26 eight-shade eye-shadow pigment palette that brings to mind “the intense and vibrant warm tones” in Cup Noodles ramen soups. Marketed as “vegan, clean & cruelty-free” and “infused with nourishing Vitamin E and soothing Jojoba Oil,” the palette features on-brand colors including “Diced Carrot,” “Hot & Spicy,” “Teriyaki,” “Roasted Corn” and “Soy Sauce.”

There’s also a $22 lip/cheek set featuring a liquid blush-and-lip duo and a highlighter in tones evoking “add on sauces:” “Hot Sauce” (red), “Lemon” (yellow) and “Sesame” (orange).

And for ramen-and-makeup-loving completists, the $58 limited-edition collector’s box offers both the pigment palette and the lip/cheek set, as well as a Cup Noodles and HipDot co-branded powder puff and chopsticks and — the best part of the whole collab, we’d say — a zippered HipDot x Cup Noodles makeup bag designed to look like Cup Noodles. (The makeup bag and chopsticks are whimsical, fun and, alas, HipDot warns, “not sold separately.”)

The collab, now available online at HipDot and Ulta Beauty, and shipping to the U.S. and Canada only, “takes your favorite comfort food from your dinner table to your vanity,” HipDot boasts on its Instagram page.

No hot water necessary.

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