Reese’s Is Going in A Whole New Direction – And It’s Beautiful
The candy icon is launching a sweet makeup collection.
Reese’s has a long-standing fan base among those who appreciate the mix of the savory, salty goodness of peanut butter mixed with rich, creamy sweet chocolate – but the brand’s latest move is about a whole other kind of taste. Now it’s aiming to appeal via a visual palette rather than a culinary one.
Reese’s is collaborating with HipDot on a makeup collection that will be on digital shelves starting Thursday, April 15. The line will be available at Hipdot.com and Ulta.com, as well as on Hershey’s website.
This line will not disappoint the beauty product lover, either, featuring 6-shade eyeshadow palettes ($16), chocolate and peanut butter scented lip balms ($14), a double-ended eye brush set ($16), and a limited-edition makeup bag set ($74).
“Reese’s candy has satisfied millions of taste buds for so long, and when the opportunity came along to offer fans a new way to tap their other senses, it was too sweet of a deal to pass up,” said Jeff Sellinger, CEO of HipDot Cosmetics, in a statement to media. “We’re excited to be working with this legendary household brand.”
This product line, which will be released a week before Earth Day, is also vegan and certified cruelty-free.