Reese’s Is Going in A Whole New Direction – And It’s Beautiful

The candy icon is launching a sweet makeup collection.

April 15, 2021

Photo by: Photo courtesy of HipDot

Photo courtesy of HipDot

Reese’s has a long-standing fan base among those who appreciate the mix of the savory, salty goodness of peanut butter mixed with rich, creamy sweet chocolate – but the brand’s latest move is about a whole other kind of taste. Now it’s aiming to appeal via a visual palette rather than a culinary one.

Reese’s is collaborating with HipDot on a makeup collection that will be on digital shelves starting Thursday, April 15. The line will be available at Hipdot.com and Ulta.com, as well as on Hershey’s website.

Photo by: Photo courtesy of HipDot

Photo courtesy of HipDot

This line will not disappoint the beauty product lover, either, featuring 6-shade eyeshadow palettes ($16), chocolate and peanut butter scented lip balms ($14), a double-ended eye brush set ($16), and a limited-edition makeup bag set ($74).

“Reese’s candy has satisfied millions of taste buds for so long, and when the opportunity came along to offer fans a new way to tap their other senses, it was too sweet of a deal to pass up,” said Jeff Sellinger, CEO of HipDot Cosmetics, in a statement to media. “We’re excited to be working with this legendary household brand.”

This product line, which will be released a week before Earth Day, is also vegan and certified cruelty-free.

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