Chipotle Out-Extras Itself with Burrito Bowl-Inspired Makeup Line

In colors resembling lettuce, guac, salsa, beans and rice, your look is about to be just as customizable as your order.

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March 05, 2021

Photo by: Photo courtesy of Chipotle x e.l.f. Cosmetics

Photo courtesy of Chipotle x e.l.f. Cosmetics

Is your makeup style mild or spicy? Either way, Chipotle has teamed up with e.l.f. cosmetics to launch a vegan, cruelty- and paraben-free makeup line that may be to your taste.

Inspired by the fast-casual Mexican restaurant chain’s menu, the colorful collab, which drops on March 9, is being billed as the “limited-edition collection you didn't know you were craving” and as “extra” as Chipotle’s guacamole.

The e.l.f. x Chipotle line includes an eyeshadow palette ($16) of 12 shades inspired by Chipotle ingredients, including lettuce, guacamole, corn salsa, mild salsa, pinto beans, black beans and more. The mixture of matte, shimmer and metallic colors, arranged in the palette to resemble fixings on a Chipotle prep counter, are more out there — heavy on the greens along with the golds, bronzes and ambers — but not unappetizing.

The idea is that you can “customize your makeup looks the same way you customize your go-to Chipotle order” to “build a look that's mild, medium or hot,” the product page explains.

And bonus: The e.l.f. x Chipotle eyeshadow palette comes with a coupon for a free order of Chipotle chips and guac.

“There is nothing tastier or prettier than the combination of burritos and makeup!” said Kory Marchisotto, chief marketing officer of e.l.f. Beauty, in a news release.

If shiny, salsa-hued lips are your thing, you can check out the collection’s Make It Hot Lip Gloss ($8), “a limited-edition lip-plumping gloss that adds a tint of red hot salsa color for a fiery pout.” Made with Vitamin E and coconut oil, it can be used alone or layered over another lip color and promises to make your lips look fuller and glossier and feel hydrated, soft and tingly.

Always hungered for a makeup sponge that looks like an avocado half, with a removable “mini pit?” You’re in luck. The collection’s two-piece, multi-use Extra Guac Sponge Set ($10), suitable for both wet and dry makeup, is precisely that.

“The avocado’s round and angled sides hug the curves of your face for smooth and effortless blending, while the mini pit is perfect for concealing imperfections in hard-to-reach places,” according to the product description.

Rounding out the collection is a limited-edition zip-top makeup bag designed to look like a bag of chips from Chipotle and sized to hold the entire e.l.f. x Chipotle collection for home and travel. The Eyes Chips Face Makeup Bag ($18) is emblazoned with a message: “It’s OK to be a little extra.”

You can sign up on e.l.f.'s site to be notified when the collection drops and also buy the items from Chipotle Goods when they are available. (You’ll definitely want to get them while they’re hot; a previous collab between the two companies sold out in mere minutes.)

“We're always looking for opportunities to lead culture and make authentic connections with Gen-Z alongside brands that share similar values,” Tressie Lieberman, vice president of digital marketing and off-premise at Chipotle, said in a statement.

And if all this has left you feeling a little hungry, no worries. In tandem with the new makeup line, Chipotle is introducing a new limited-edition menu option: the Eyes. Chips. Face. Bowl. The vegan entrée will be available March 10 through March 17 on the Chipotle website and app.

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