Just When You Thought You’ve Seen It All: Pumpkin Spice Cup Noodles Are Coming

Like it or not, there’s no stopping pumpkin spice.

August 04, 2021

Photo by: Photo courtesy of Nissin Foods

Photo courtesy of Nissin Foods

Just when you thought we’d reached peak pumpkin spice, Cup Noodles has unveiled a new product that combines the wildly popular fall flavor with, what else, a heaping helping of noodle soup.

Nissin Foods, the inventor of Cup Noodles, announced today that a new, limited-edition Cup Noodles Pumpkin Spice flavor is slated to hit shelves at Walmart locations across the country in late October. The new food item also coincides with Cup Noodles’ 50th anniversary this year.

“After 50 years of noodle innovation, what better time to release our most unexpected flavor to date with pumpkin spice, and trust me it really is that good,” Jaclyn Park, vice president of marketing at Nissin Foods USA, said in a statement. “Product innovation is at the core of the Cup Noodles brand and we are excited to launch our first-ever limited-edition flavor that is sure to cause a stir. You just have to try it!”

As for what consumers can expect from the product? It’s actually more like a sauce, and not soup-based. It’s made with noodles (duh) as well as a special pumpkin seasoning that's described as the “perfect blend of sweet, savory, and spiced.”

To prep the dish, all you need to do is add a splash of water to the cup and microwave everything for four minutes. For the “full pumpkin spice experience,” the folks at Cup Noodles suggest you top the final product with whipped cream for the “quickest, tastiest and most outlandish pumpkin spice in-a-cup experience you never knew you needed.”

Even though it’s been about 18 years since the pumpkin spice trend really took off (Starbucks’ beloved Pumpkin Spice Latte debuted in 2003) it’s showing no signs of slowing down. In fact, consumers seem just as enamored with pumpkin spice-flavored goodies as they initially were nearly two decades ago.

Per a nationwide Google survey, more than 50 percent of Gen Z respondents are obsessed with all things pumpkin spice. Additionally, 60 percent say that pumpkin spice is their fall jam, while an ultra-devoted 10 percent crave the comforting flavor year-round.

Not into pumpkin spice-flavored noodles? Other pumpkin spice-flavored foods expected to return or debut later this year include pumpkin spice KIND bars, pumpkin spice coffee creamer and pumpkin spice Milano cookies. Looks like fall is nearly here whether we like it or not!

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