Gretchen Wieners Helps Launch a Limited-Edition Mean Girls Toaster Strudel

"Fetch" is finally happening.

September 03, 2020

Photo by: Photo courtesy of Pillsbury

Photo courtesy of Pillsbury

Gretchen Wieners is still trying to make fetch happen. And Toaster Strudel — the real brand the fictitious Mean Girls character memorably claimed her father invented — is totally on-board with that.

Lacey Chabert, who played Gretchen Wieners in the iconic 2004 comedy, has signed on to help Pillsbury launch a new Toaster Strudel.

The limited-edition Mean Girls Toaster Strudel is coming in two flavors, Strawberry and Cream Cheese & Strawberry, to stores nationwide. The product features pink (of course) DIY icing and was introduced yesterday – a Wednesday. Because Wednesdays, as fans of the film know, are all about pink.

Along with the launch of the product, Pillsbury and Paramount Pictures announced, “The Most Fetch” Toaster Strudel Icing Sweepstakes, an opportunity for fans to snag a personalized video message from Gretchen Wieners herself on October 3, a.k.a. National Mean Girls Day, on top of a one-year supply of Toaster Strudel. To enter, fans are asked to get creative with the pink icing on top of their blank-canvas strudel, then post a photo of their creation on Instagram or Twitter and include #FetchSweepstakes and @ToasterStrudel in the caption before September 20.

“I DO think my father, the inventor of Toaster Strudel, would be pleased to hear about … @MeanGirls inspired TOASTER STRUDEL!” Chabert wrote on her Instagram page, captioning a photo in which she appears wearing pink and (pretty sure) white-gold hoops, holding a box of the pastry. “I want to see your fetchest designs!“

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