Coca-Cola Is Teaming Up With an Iconic American Clothing Brand
The two brands are embracing Americana.
Image Courtesy of Lucky Brand
Diet Coke is no longer just a drink — it’s become a way of life. If you’ve been online in the past few years, you’ll recognize that the soda has become an emblem of the “cool girl” aesthetic. Think: influencers posting vibey photos with their DC cans, memes about needing your daily Diet Coke (especially an extra crispy one from McDonald’s), and collaborations between Diet Coke and trendy Gen-Z brands like Owala and Tarte Cosmetics.
But Coke’s latest Americana collection with Lucky Brand has Diet Coke stepping aside in favor of the OG version. While cool girls drink Diet Coke, apparently, most Americans drink Coca-Cola.
What's the reason for The Coca-Cola x Lucky Brand Collection?
Think of going on a good old-fashioned American road trip, blasting music, windows of your truck rolled down, wind in your face and an ice-cold bottle of Coke in hand. That’s what this collection captivates. It comes right on the heels of two milestone anniversaries: the founding of the United States 250 years ago and Route 66’s 100th anniversary.
There’s no doubt that Coca-Cola is one of the country’s major cultural touchstones. Ironically, the red-and-white logo is only missing one color to match the flag. Of course, the brand is American on a literal level — the soda giant was founded in 1886 in Atlanta and is the country’s best-selling soda brand. But we can also point to the brand’s long history with Major League Baseball, its role in shaping American imagery of Santa Claus and the iconic ‘Hiltop’ commercial as other reasons why Coca-Cola feels representative of the United States.
What’s in The Coca-Cola x Lucky Brand Collection?
There are 18 items in the collection, including tees, hats, denim and more, ranging in price from $39.50–$169. Stand-out items include:
- Coca-Cola Denim Trucker Jacket ($169): A dark blue jean jacket with Coca-Cola patches and an embroidered logo on the back.
- Lucky Legend Low Rise Festival Coca-Cola Short ($89.50): A small pair of light blue denim shorts featuring an embroidered floral Coca-Cola design on the back pocket and a peek-a-boo red and white branded pocket lining.
- Coca-Cola Drink Bear Baby Tee ($49.50): A black 100% cotton baby tee featuring the Coca-Cola bear in a USA bandana.
Where can you buy The Coca-Cola x Lucky Brand Collection?
You can find the collection on luckybrand.com, available while supplies last.
Shop the Collection
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