You Don’t Have To Be Lucky To Try These Famous Luxury Strawberries Anymore
Oishii’s mindblowingly sweet berries are no longer just for those who are fortunate enough to live near stores that carry them. The company is turning its fruit into jams, and shipping them nationwide.
Image Courtesy of Oishii
New Jersey-based luxury fruit grower Oishii has brought us fancy berries, fancy tomatoes and more fancy berries (as well as some relatively affordable ones). Now, the high-tech vertical farming company is bringing us fancy jams.
Oishii is launching a limited-edition small-batch artisanal jam collection with the aim of elevating a pantry staple and adding “Japanese culinary artistry and innovative agriculture” to your jam jar.
Why is Oishii making jam?
The two-flavor collection was co-created by Oishii CEO and co-founder Hiroki Koga and Chef Yuu Shimano of New York City’s Michelin-starred Restaurant Yuu.
“As our first-ever jam collection, this launch opens up so many exciting possibilities for Oishii,” Koga says in a press release. “These jams are a true celebration of the unique flavors I grew up with in Japan and a reflection of our mission to bring innovative, elevated culinary experiences to U.S. consumers.”
The brand also says launching the line of jams will reduce food waste by upcycling surplus or imperfect, yet still tasty, berries into delicious preserves rather than disposing of them.
“Guided by the Japanese philosophy of ichigo ichie, or treasuring fleeting moments, Oishii’s jam collection invites consumers to savor small but extraordinary joys,” the brand says of its pantry debut. “Each jar is a moment of culinary artistry, designed to be treasured, shared and remembered.”
Image Courtesy of Oishii
What are the Oishii jam flavors?
The line launches with two jams that promise to “celebrate traditional Japanese flavors.”
Daifuku-Inspired Strawberry Spread, curated by Koga, is described as “decadent” and “sweet.” Inspired by daifuku, a traditional Japanese mochi treat, the spread combines the flavors of strawberries and koshian, a type of red bean paste.
Strawberry Yuzu Preserves, made in collaboration with Shimano, are described as a “bright and tangy” combination of sweet strawberries and tart Japanese yuzu, resulting in a “spirited celebration of contrast.”
“The combination of strawberries and yuzu reflects my approach to creating bold yet harmonious flavors,” Shimano says.
Both flavors are made with Oishii’s Koyo Berries, a proprietary strawberry varietal known, the brand says, for its “bright aroma,” “refreshing sweetness” and “balanced acidity.”
Where can you get Oishii’s new jams?
The jams are available for nationwide shipping at oishii.com and at select retailers while supplies last. They’re priced at $35 per jar or $65 for a set of both flavors, so they’re probably better suited for holiday gifting than, say, PB&J lunch sandwiches.
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