Another Major Snack Brand Is Removing Artificial Food Dyes
You can already find the new version on shelves.
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Another day, another food dye change — Takis is removing both artificial colors and the food preservative TBHQ from all of its products.
This change, which is already being rolled out, will impact favorites like Takis Fuego, Takis Blue Heat, Takis Pix, Xtreme Lime and more. Some of the updated products are already in stores with a new label on the front of the bag that reads "No artificial colors added."
Why is Takis removing artificial dyes?
"Moving to no artificial colors added and no TBHQ represents an important milestone for the brand,” Sandra Kirkpatrick, Senior Director of Marketing at Barcel USA, says in a press release. “It reflects our commitment to meeting the evolving expectations of today's consumers while continuing to deliver the intensity Takis is known for."
Grupo Bimbo, which oversees Takis and Barcel, committed to forego all artificial colors and food dyes in their suite of products this year.
The change is just one of many that you may have heard about recently. From JELL-O to M&Ms to Cheetos, many brands have started phasing out artificial colors and dyes within the past year or so, in accordance with FDA requirements that went into effect last year, which essentially banned six synthetic dyes.
In addition, Takis is also doing away with TBHQ, a preservative used in processed foods.
Where can you find Takis made without artificial dyes?
You can purchase the newly launched Takis products at nationwide retailers, including Walmart.
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