Chipotle Gets on the High-Protein Train
The new menu features the chain’s first-ever snack.
Photo courtesy of Chipotle
Another major restaurant chain is getting in on the pack-in-the-protein trend. Chipotle says it will debut a new High Protein Menu, featuring the chain’s first-ever snack, a High Protein Cup. The new menu will roll out in the U.S. and Canada starting on Tuesday, December 23.
The “curated” menu, featuring items that each offer between 15 and 81 grams of protein, will make it easier for Chipotle fans “to get the protein they want in the portions that work for them, whether that is a lighter bite or a more substantial build,” the brand says, citing the rise of GLP-1s and an increasing focus on macronutrients.
“A high protein diet has held the title as the top diet pattern in the U.S. for three consecutive years,” Chipotle notes, citing a survey indicating that 70 percent of Americans are “prioritizing protein” and more than one-third say they have upped their protein intake this past year.
What’s on Chipotle’s new High Protein Menu?
Here’s a list of the items on Chipotle’s High Protein Menu:
Double High Protein Bowl: This high-protein burrito bowl offers a double portion of Adobo Chicken, light white rice, black beans, fajita veggies, fresh tomato salsa, Monterey Jack cheese and “extra” romaine lettuce. With 81 grams of protein, 11 grams of fiber and 760 calories, it’s the highest-protein option on the new menu.
High Protein-High Fiber Bowl: Billed as “GLP-1 friendly,” this bowl includes Adobo Chicken, light brown rice, black beans, fajita veggies, roasted chili corn salsa, fresh tomato salsa and romaine lettuce. It clocks in at 46 grams of protein, 14 grams of fiber and 540 calories, making it the new menu’s highest-fiber option.
High Protein-Low Calorie Salad: Also “GLP-1 friendly,” this salad features Adobo Chicken, Supergreens lettuce mix, fajita veggies, fresh tomato salsa and guacamole. It offers 36 grams of protein, 10 grams of fiber and 470 calories.
Double High Protein Burrito: This high-protein burrito includes a double portion of Adobo Chicken, fresh tomato salsa, fajita veggies, Monterey Jack cheese and romaine lettuce. It tips the scales with 79 grams of protein, six grams of fiber and 840 calories.
High Protein Cup with Adobo Chicken: This four-ounce portion of Adobo Chicken can be ordered as a snack or extra side of protein that can be added to any order. With 32 grams of protein, and 180 calories, the High Protein Cup is Chipotle’s first ever snack. It was “inspired by real protein hacks that Chipotle guests rely on to boost their protein intake,” the brand says.
Adobo Chicken Taco: This protein-forward taco features a soft flour tortilla, Adobo Chicken, fajita veggies, fresh tomato salsa, Monterey Jack cheese and romaine lettuce. With 15 grams of protein and 190 calories, it can be ordered as a single taco.
What else do you need to know about Chipotle’s new High Protein Menu?
Chipotle has also partnered with Chipotle-loving athletes and content creators to highlight their “go-to entrees” on the High Protein Menu. These items can be ordered via the Chipotle app, Chipotle.com and Chipotle.ca starting Monday, January 5.
Josh Hart’s High Protein Burrito: The professional basketball player’s high protein burrito features a double portion of Adobo Chicken, white rice, black beans, fresh tomato salsa, roasted chili-corn salsa, sour cream and Monterey Jack cheese. It packs 95 grams of protein, 14 grams of fiber and 1340 calories.
Smaller Sam’s High Protein Tacos: Health creator Samantha Milton (a.k.a. “Smaller Sam”) has put her name to a meal featuring three crispy corn tortilla tacos with Adobo Chicken, light roasted chili-corn salsa, fajita veggies and sides of tomatillo-red chili salsa and sour cream. It offers 40 grams of protein, six grams of fiber and 580 calories.
Kylie’s High Protein Chicken Bowl: Dietician and cookbook author Kylie Sakaida has co-signed a “balanced” bowl that includes Adobo Chicken, half white rice, half brown rice, half black beans, half pinto beans, extra fajita veggies, tomatillo green-chili salsa, Monterey Jack cheese and romaine lettuce. It provides 52 grams of protein, 12 grams of fiber and 690 calories.
“For years, guests have used Chipotle’s customizable offerings to build high protein and fiber filled meals on their own,” Chris Brandt, Chipotle’s president and chief brand officer, says in a press release. “This curated menu brings that fan behavior to the forefront with clean ingredients and flexible portions, making protein and other dietary goals easier to reach.”
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