Progresso Turned Its Chicken Soup into Candy
The very real savory treats are available to purchase this month only.
Photo courtesy of Progresso
If you come down with a cold or sore throat, you might reach for a comforting bowl of chicken soup or perhaps a lozenge to feel a bit better. But while most cough drops don’t pair well with noodles and broth, Progresso is mashing up these two concepts into one product: Soup Drops.
In celebration of January’s status as National Soup Month, “Progresso Soup Drops deliver the classic, hearty flavor of Progresso Chicken Noodle Soup in a format that will definitely SOUPrise fans,” the brand’s announcement quipped. Each can (yes, they come in a can) of Progresso Soup Drops contains 20 individually wrapped, chicken broth-colored, hard candies with the label touting it as “Soup you can suck on.”
Photo courtesy of Progresso
As for the flavor, Progresso says the Soup Drops “will have soup fans feeling like they just slurped a spoonful of Progresso’s iconic Chicken Noodle Soup that they know and love.” The description goes on to say, “it’s like broth, savory veggies, chicken, soft egg noodles and a hint of parsley have all been stirred up in a surprising way that’s sure to wow your taste buds.” Progresso suggests Soup Drops are perfect for any soup-less situation, including “the carpool line, during a grocery run, while folding laundry, sitting at the doctor’s office or hiding out under the covers.”
“For decades, Progresso Soup has brought you cozy comfort on chilly days or when you’re under the weather,” MC Comings, VP, Business Unit Director for Progresso at General Mills, said. “When you’re sick, nothing is truly more reassuring than Chicken Noodle Soup. So, we thought, why stop at the soup bowl? We took the beloved flavors of our Progresso Chicken Noodle Soup and packed them into a fun, savory candy Soup Drop for a totally new way to enjoy the taste you love whenever and wherever you want.”
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The first — ahem — drop of Soup Drops, which cost the same as a can of soup ($2.49 plus $.99 shipping) and come with a bonus actual can of soup — occurred Thursday, January 16. The first batch is already sold out, but fear not: Progresso says there will be additional product drop every Thursday for the rest of the month and will be available while supplies last. Just head to ProgressoSoupDrops.com to buy or find out more.
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