Wonder Is Moving Beyond Bread
The classic bread brand is expanding its breakfast offerings.
Image Courtesy of Wonder
Wonder bread: Those two words are iconic together. Wonder bagels, meanwhile, may sound almost like an oxymoron, but now, they’re a real thing. Wonder, the classic bread brand, is launching a new line of bagels and English muffins.
Wonder is introducing its bagels and English muffins as part of the brand’s first-ever move to land on breakfast tables nationwide and bring its “signature soft texture and approachable flavors” to the morning meal as well as to meals and snacks throughout the day.
“Consumers already trust Wonder for dependable staples — now they can reach for us throughout the day with new flavors, new formats and the same quality they’ve loved for generations," Ashley Hornsby, senior director of brand management at Wonder, says in a statement.
Image Courtesy of Wonder
What are Wonder Bagels and Wonder English Muffins?
Both the bagels and the English muffins are part of a new line of Wonder breakfast products launching this spring. The products are meant to meet increasing demand for breakfast foods that can be consumed throughout the day "from morning to late-night snacking.”
Wonder Bagels are described by the brand as "soft, tender and satisfyingly chewy,” as you would expect from a Wonder product. They are made to be enjoyed straight up or toasted, and they come in three varieties: Classic, Everything and Cinnamon Raisin.
Wonder English Muffins, meanwhile, are meant to be toasted to give them a “crisp, golden edge and a pillowy interior.” They come in two varieties: Classic and Sourdough.
What else is in Wonder’s new breakfast line?
Wonder is also expanding its selection of bagged doughnuts with the addition of two new flavors: Strawberry (“strawberry‑flavored donuts dusted with powdered sugar for a bright, fruity bite”), available in a 10-ounce bag, and Brownie Crunch (“chocolate donuts topped with chocolate crunch for a brownie‑inspired texture and deep cocoa flavor”), which comes in a 9.5-ounce bag.
It’s also launching three grab-and-go, single-serve pastries: a Cinnamon Roll (“soft, buttery pastry swirled with real cinnamon and finished with an icing drizzle”), a Blueberry Cheese Danish (“flaky pastry filled with a blueberry and cheese filling and finished with an icing drizzle”) and a Cherry Cheese Danish (“golden pastry layered with a rich cherry and cheese filling and finished with an icing drizzle”).
Is Wonder launching any other products?
Yes, there's even more. The brand is adding three new “crème‑filled” cakes and cupcakes to the line of Wonder Snack Cakes it launched in 2025. All are available in both two-count single-serve packages and shareable six-count multipacks.
The new items are Crème‑Filled Triple Chocolate Cakes (“a rich chocolate cake wrapped around a silky chocolate crème center”), Crème‑Filled Peanut Butter Cupcakes (“a moist chocolate cake topped with peanut‑butter flavored icing, filled with smooth peanut butter crème and finished with a chocolate drizzle”) and Crème‑Filled Banana Crème Cakes (“banana‑flavored cake with a creamy banana filling and Wonder’s signature white coating”).
Where can you buy Wonder’s new products?
Information about pricing and store availability are available on WonderBread.com.
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