I don’t eat ice cream often, but when I do, I splurge on Jeni’s Ice Cream. My obsession started at least 15 years ago when a friend from Columbus, Ohio, the home of Jeni’s, introduced me to the brand’s unique flavor combinations and creamy texture. He loved it so much that he’d order a monthly shipment of new flavors to arrive fully frozen three states away – and ordered enough to share. I was hooked from the first bite of Wildberry Lavender. Thankfully, now I can find Jeni’s at my local grocery, no one-day shipping required.

So, when I heard that Jeni Britton, the founder of Jeni’s Ice Cream, had introduced a fiber bar, her first product beyond ice cream, I was intrigued. Lately, Jeni has become a bit of a fiber prophet online, touting the many potential benefits of eating fiber for everything from emotional health to glowing skin. I had to know more.

What are Floura Fruit Crush Bars?

Floura Fruit Crush bars are a new prebiotic fiber bar made in partnership with Jeni Britton that have 13 grams of fiber and range from 140 to 210 calories. The main ingredient in the Floura bars is apple paste followed by prebiotic “flour” crafted from a diverse mix of fresh fruit trimmings, taking advantage of fiber-rich material like watermelon rinds and apple peels that, Floura says, would otherwise be discarded. The process of making the bars (in a facility in New Jersey) diverts fiber-rich food from the waste stream and uses it in the bars instead – Floura claims to have already saved 100 million pounds of produce from landfills since launching earlier in 2025. The bars are gluten-free and dairy-free, with no refined sugars or synthetic flavors.

The brand story is very much about filling the “fiber gap” for Americans whose diets largely don’t meet their daily requirement of fiber. On the brand’s website, Floura shares information about fiber’s role in establishing a healthy gut microbiome and how that can affect things like systemic inflammation, blood sugar levels, stress and cortisol levels, serotonin and mood, and even cognitive function – basically, how gut health leads to mental and emotional health. The key is prebiotic fiber, a category of fiber known to provide food for beneficial bacteria in the gut.

Registered dietitian and Food Network contributor Christine Byrne breaks it down like this: “Prebiotic fiber acts as food for the probiotic bacteria in your gut, and by keeping those probiotics thriving, prebiotic fiber consumption helps you maintain a healthy and diverse microbiome, which has been linked to all kinds of positive health impacts, from better digestion to increased immunity to improved mental health.”

The best way to get prebiotics is to eat a variety of vegetables and fruits – some say up to 30 different plants per week. Floura Fruit Crush bars claim to contribute 12 of those in every bar. But … they aren’t whole fruits, they’re processed, and by supplementing bars for whole foods, Christine says, you may be missing out.

Do you really need a fiber bar?

Christine says it’s best to take the health claims around prebiotic fiber bars with a dose of caution. “Research into the impact that various foods have on our mood and mental health is still in early days,” she says. “Some research does show that people who eat more fiber have lower levels of anxiety and depression. But in many of these studies, the fiber comes from ‘regular’ foods in a person’s diet, like fruits, vegetables, grains, and legumes. You can’t really assume that eating fiber bars will have the same effect.”

Fruits, vegetables, beans, and other whole foods contain water and a variety of other nutrients, so it’s best to get your fiber from truly whole foods rather than turning to supplements. Nature (plus thousands of years of plant breeding and selection) has already provided us with plenty of healthy snacks. Like bars, apples (four grams fiber per fruit), pears (five grams per fruit) and raspberries (eight grams per cup) also contain prebiotic fiber and are portable and convenient, Christine reminds us, plus they may be easier on your belly.

“If you're looking to incorporate Floura bars into your diet to increase your fiber intake, it’s best to do so slowly,” Christine recommends. Limit yourself to no more than one bar per day, ideally less than that. “I'd suggest starting with half a bar, then working up to a whole bar a few days later. For some people, even a single bar might cause gas, bloating, cramping, and diarrhea.”

This is because many Americans aren’t currently hitting their recommended daily fiber intake, and as Christine says, if you’re already someone who eats a lot of fiber, why bother with a bar? If you do reach for fiber bars, though, only do so as an occasional snack between meals, and ideally, Christine says, pair them with a string cheese or yogurt to add protein and calories – otherwise, you’ll fill up fast but be hungry again an hour later.

How do Floura Fruit Crush bars taste?

Knowing fiber bars are okay to eat occasionally, Floura bars do offer fun flavors and interesting texture, à la Jeni. I had imagined something covered in grains with a fruit center, like a fig bar, but Fruit Crush bars have a texture like a thicker, softer dried fruit roll. They’re easy to chew, with minimal hard bits, which is nice, because it allows the unique flavor combinations – what Jeni is known for – to be the star. I tried all five flavors of Floura Fruit Crush bars – only eating one per day while testing – and here are my flavor notes.

• Brambleberry Lavender: This is a genius combo like I’ve come to know and love from Jeni’s Ice Cream – two of the most popular ice cream flavors include brambleberry and lavender. And they work nicely together here in a fiber bar.
• Mango Cardamom: Not sweet, this flavor has gentle spiciness from the cardamom, making for an almost-savory version of mango. It’s perfect for someone who doesn’t like a lot of sweet or tangy flavor.
• Blueberry Matcha: To me, this tastes all blueberry. The matcha flavor is so subtle that I don’t really detect it. As a green tea fan, I miss the matcha, but for some, its absence may be welcome, as matcha flavor can be divisive.
• Vanilla Rooibos: I love this combination of earthy, robust rooibos tea with an undertone of vanilla. I’ve never tasted anything quite like it, which makes it one of my favorites.
• Raspberry Rose: The raspberry is dominant here, with subtle rose flavor and aroma. Rose can be overwhelming, but the balance here is, in my opinion, just right.

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